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Categories: Book printing >> Support Center
Distribution Way Changes in Modern Book Printing Industry
Origin:Image Printing  Data: 2/26/2011  Keywords: Modern Book Printing Industry, book printing workflow

When we examine the ways books are designed, including the all important cover, and the ways in which books are produced and manufactured, we find that book printing workflow has not conceptually changed for hundreds of years. The author's raw manuscript is edited. The book is then typeset, proofread, made up into pages, and the book printed and bound in multiple copies. In the last decades of the twentieth century, computers were applied to typesetting and the pagination, but the end product remained the printed book.

A radical shift in the way books are prepared is now underway. Around the turn of the century, the publishers of learned journals, of professional content for lawyers and medical practitioners and of reference works appreciated that their customers, mainly institutional librarians in the case of journals and reference, wanted content in digital form for their users in addition to print. But the book printing companies face the technical problem that even when, and if, they locate the electronic files of the text used to produce their printed volumes, these artworks are of little help for digital delivery. Publishers have to break free of the fixed typographical world of printed book. The text files now have to be prepared in a way which enables the content to be distributed in a variety of print formats (including large print for the reading impaired) and in digital formats (Ebook, web, mobile and digital audio) which meet the needs of ever more demanding consumers.

Publishers have maintained their profitability by reducing their staff costs, for example by outsourcing the detailed editing of books and by reducing costs from their suppliers. The production costs of typesetting have fallen, and publishers have taken advantage of the competitive pressures on the book printing industry from overseas firms offering lower manufacturing costs. Authors are suppliers as well and their cost, expressed in the form of royalty earnings they receive from publishers, has been cut back. Unfortunately for publishers, marketing and sales costs have raised significantly, especially in trade custom book printing.

China mainland has the special book distribution channel from then on. China government administration has been involved much in printing and publishing industry. It also happened in book distribution field. The main channel is book store - Xinhua Book Store state-owned, which controlled the distribution channels ago, especially for education books. Book publishing company buy book printing services from printers, and sell their books in market. But the character in China is high state-owned percentages, with strong administration management.

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As a professional book printing factory in China, Image Printing Packaging Ltd focus on book printing and packaging printing mainly for oversea and domestic customers. We are located in Shenzhen city, the book printing and packaging printing industrial center of China and even worldwide. Please be kindly note we offer a wide range of professional customed printing service with aggressive prices
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