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Categories: Book printing >> Support Center
Book Printing Industry Distribution Channels Introduction
Origin:Image Printing  Data: 2/25/2011  Keywords: Book Printing Industry Distribution

Although the specialist staffs of large publishers carry out almost all book printing activities, some work (such as the detailed editing of books) is often contracted out to freelancers or possibly to other companies. Smaller book printing company may not have the resources to employ their own sales representatives or to distribute the books by themselves so they may use larger publishers, or specialist companies.

Apart from the decision to
print a book and raising the money, all the other work could conceivably be outsourced, under the publisher?s direction, to freelancers or separate companies. Book Printing companies of all sizes have increasingly outsourced work in order to reduce their staff overhead costs, a process that began in the editorial departments. But there are potential drawbacks: the publisher may have less control over the way the books are produced; lose the marketing emphasis projected by its own employees committed solely to its books; run the risk of outsourcing core competences; and contribute to the margins of sub-contractors.

Publishers come in all shapes and sizes; but in order to give a comprehensive review this book concentrates on
commercial printing in medium and large companies with their specialist departments. Such companies account for most of the industry?s sales. Small publishers are generally started up by people with particular expertise: the information contained here, covering the way in which larger companies with more resources tackle other areas, could still be invaluable to them.

Professional Book Printing Distribution Channels

Book Printing DistributionBook Printing Distribution

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As a professional book printing factory in China, Image Printing Packaging Ltd focus on book printing and packaging printing mainly for oversea and domestic customers. We are located in Shenzhen city, the book printing and packaging printing industrial center of China and even worldwide. Please be kindly note we offer a wide range of professional customed printing service with aggressive prices
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