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Categories: Book printing >> Support Center
Short run book printing
Origin:Image Printing  Data: 9/19/2011  Keywords: Short run book printing

There is much difference between short run book printing jobs and regular book printing jobs. It is also difficult for book printer China to define what is short run book printing, and how to distinguish from on demand book printing. But normally we regard the job with quantity less than MOQ as short run book printing or on demand book printing sometimes. So short run book printing is an uncertain concept for different book printers, because each book printer China has own quantity standard to define less than MOQ. For example, book printer China A thinks one book printing job with the quantity below than 500cps as short run book printing job, but book printer China B might think one book printing job with the quantity below than 1,000cps as short run book printing job. 

The quantity is not unique or only standard to define what is short run book printing job. Sometimes, book printer China would consider the binding as an important standard. Book printer China C thinks one hardcover book printing with quantity less than 500cps as short run book printing job, however, book printer China D might think one wire-o book printing job with quantity less than 250cps as short run book printing job, and book printer China E possibly think one bible printing job with quantity less than 3000cps as short run book printing job. It is hard to say which one is correct. Actually there is no standards to justine because every book printers have own standards of marketing strategy, sales target, production workflow, equipments status and advantages/disadvantages.

There is one unfrequent standard to verify if it is a short run book printing job. It is gross profit standard. For a board book printing job with quantity 500cps and sales turnover US$2,000 total, different book printing companies will give out different result. Book printer China F regards it as one short run book printing job based on its gross profit standard which is supposed to be below than US$2,000. But book printer China G might refuse it because US$2,000 can not reach to its gross profit standard. It happens normally, which leads to different marketing sub-division status. Everyone pursues towards their plans and goals, and the customers have to take some time to find which one meet own target.

Some customers are not able to understand why the unit price for one short run book printing job might be too high. Based on above illustration, firstly let us remove the factors to different marketing strategy, sales target, production workflow, equipments status, advantages/disadvantages and gross profit standards, we will see that the cost which would happen actually during one short run book printing job is conclusive factor. In principle, the costs could be divided into two sections, they are make-ready costs and run-on costs. For one specific book printing job, the make-ready costs are same without changes for one specific book printer China, but the run-on costs will definitely change along with the quantity.

For example, for one softcover book printing job, the make-ready cost is US$1,200 total, and the run-on cost is US$1.00/cpy. If the quantity is 1000cps, the unit price should be US$1.00/cpy + US$1,200/1000, so finally it is US$2.20/cpy. Otherwise, if the qty is 500cps, the unit price should be US$1.00/cpy + US$1,200/500, so finally it is US$3.40/cpy. So compared with 1,000cps, you can see the unit price for 500cps is a littler higher. But now you get why it is.

 
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As a professional book printing factory in China, Image Printing Packaging Ltd focus on book printing and packaging printing mainly for oversea and domestic customers. We are located in Shenzhen city, the book printing and packaging printing industrial center of China and even worldwide. Please be kindly note we offer a wide range of professional customed printing service with aggressive prices
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