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Categories: Book printing >> Support Center
Online Selling for Book Printing Company
Origin:Image Printing  Data: 4/30/2011  Keywords: Online Book Selling

       In UK for book printing company, online book selling still means Amazon. In 2007, over 80 per cent of visits to book websites were made to amazon.co.uk or amazon.com. With an international brand, heavy discounting on a large range of titles, 24/7 access, features such as gift wrapping and recommendations based on your purchase history, the internet bookseller has built up a powerful presence in the UK market.

      The range of titles dwarfs the selection that can be found in any terrestrial bookshop, opening up a window for smaller book printing company, which may be struggling to get their titles into the chains, and for backlist titles. The concept of the Long Tail was coined by Chris Anderson in relation to books and music. Usually books that are not selling in sufficient numbers are returned to the book printing company. Yet the internet provides a means of marketing and selling these titles. If we add up this Long Tail of slow-selling books, Anderson suggested that it could add up to a greater source of revenue than the bestsellers prominent in bookshops. This idea strikes a chord with book printing company, which have seen internet bookselling open up a new channel for backlist books which had disappeared from terrestrial retail display. The book return rates are much lower, and the internet provides a good route for the fulfillment of low-value single book orders. The original model was for Amazon to source books from the wholesalers, avoiding the need for a large investment in warehousing. By 2008 the company ran four of its own distribution centers enabling it to provide fast supply of bestselling lines. Other internet retailers, such as Tesco.com, use the wholesalers.

Whether you are publishing a book or launching a consumer item, you have to compete for the consumers budget. This is the reason why extra stress should be laid on not only the quality, but also on the price of short run books. And to tell you frankly there is a lot of competition in the market. Solely in North America there are more than 150,000 titles published every year.

If you want to make your book among the top sellers then the short run book might neither be too high priced nor too low for the specific market. Your pricing should depend on the particular market you intend to cater to. There is a upper limit of price that the people will pay for each genre of book, while there is also a lower price limit after which the people feel the book has no value.

It is the customers that decide whether your book is priced right or wrong. So think hard before coming to a final decision regarding the pricing of a book. If you price the book high it will not sell, as people will look for alternatives written on the same or similar subject matter which are cost effective buys for them. If the price is set too low, it gives the buyers a conception that the book is of inferior quality and lacks in relevant content.

So how to make a final decision regarding the pricing of book?

      To begin with you may visit a local bookstore and visit the area specified for your genre of book. Analyze the various aspects of the books and give extra stress on the pricing. Pick the most expensive books and least expensive books and some which are priced modestly. Choose some books that create maximum appeal to you. Go on and make a list of features that you want include in your book. If you know the specifications required in your book, then it will be easy to get printing quotes from the printing service providers. Printing is the biggest publishing expense when you look to have sizable number of copies. Still having doubts about the correct price? You can consult with a reputed book printing company such as Image printing. We have been printing high quality short run books for many years now and know publishing business inside out. They also specialize in printing various types of promotional materials such as brochures, business cards, booklets, notepads, presentation folders, etc.As a professional Wholesale printing companiesImage Printing Ltd focus on Wholesale book printing,wholesale printing service in china mainly for our oversea customers. Nearby famous Hong Kong, we are located in Shenzhen city, the book printing and packaging printing industrial center of China and even worldwide.

 
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As a professional book printing factory in China, Image Printing Packaging Ltd focus on book printing and packaging printing mainly for oversea and domestic customers. We are located in Shenzhen city, the book printing and packaging printing industrial center of China and even worldwide. Please be kindly note we offer a wide range of professional customed printing service with aggressive prices
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