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Categories: Book printing >> Support Center
Senior Staff Roles in Consumer Book Printing Companies
Origin:Image Printing  Data: 4/23/2011  Keywords: Consumer Book Printing Companies

      A consumer book printing companies senior in-house staff see the main book buyers twice a year around nine months ahead of the main season. They prioritize the lead titles which are part of major promotions, discuss other Advance orders are called subscriptions new books and important backlist. Monthly presentations to the key accounts follow, around five months ahead of publication.

      What has changed the practice of selling in is the widespread use of sales data. Booksellers can check on an author track record, and will not be impressed by wild claims by the publisher. When they are unsure about a new title, they will want to check the author previous sales to firm up their opinion. Those field reps who visit individual accounts will keep a file on customers, listing their interests and opening hours. By appointment, they visit mainly booksellers, the branches of the chains and significant independents, any wholesalers or library suppliers within their areas, and other outlets which justify the high cost of calling. The reps prepare their own folders with clear plastic sleeves containing neatly placed covers, and other information to show buyers. The folder contains the covers of forthcoming books over, for instance, the following two, three or more months, and the lead titles are usually at the front. They use the folder as a visual aid to sell books on subscription (in advance), and the catalogue for covering the backlist. They rarely carry finished copies, apart from exceptions such as children illustrated books. 

      Any book printing companies who say he or she can predict which books will sell has not been in the industry very long. But gut instinct can be balanced with sound financial analysis to make better decisions. Financial Feasibility in Book Publishing presents a step-by-step method for evaluating the financial future of new book projects. It has worksheets, guidelines, projection methods, rules of thumb, and es­timating methods with explanations to help you determine if your book will make money. Note that this report may be downloaded and printed out right now. You do not have to wait for postal delivery or pay shipping charges. The advanced course on selling books. If you are a publisher or published author, this power-packed intensive course will accelerate your sales, propel your book up the charts, and assure your future. Learnthe secrets of non-traditional book sales, electronic promotion, and promoting with articles. Automating yourpromotion will save you time and money. If you are not happy with your marketing results, you might want to try seven quick, low cost steps. You may not have to bring in the big gunsafter all. Shel Horowitz can tell you how to best market your book for the least amount of money. If you want an association that will keep you up to date on all the latest happenings in the online information marketing world. You will have access to advanced Internet experts and the newest technologies. Tom Antion and Gayle Carson are the co-founders and a weekly newsletter and monthly teleseminar are included in your membership. Books are unique products; selling them requires an individualized plan. There is only one report that will take you through the important steps.

       Book Marketing: A New Approach is a low-cost marketing plan for your book. It describes book trade distributors and lists the types of books they specialize in. Then it shows you how to approach them. The Report leads you through a three-step plan for selling direct to the customer, a five-step plan for selling to bookstores, a seven-step plan for libraries, all the subsidiary rights, and our specialty: the more lucrative non-traditional markets. You will discover how to sell your books to catalogs, as premiums, as fundraisers, to specialty stores, etc. This step-by-step plan will ensure you have completely covered every possible market. An absolute gold mine of book promotion references and sources. Start your book promotion with this Special Report.

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As a professional book printing factory in China, Image Printing Packaging Ltd focus on book printing and packaging printing mainly for oversea and domestic customers. We are located in Shenzhen city, the book printing and packaging printing industrial center of China and even worldwide. Please be kindly note we offer a wide range of professional customed printing service with aggressive prices
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