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Categories: Book printing >> Support Center
Targeting for book printing sales
Origin:Image Printing  Data: 4/20/2011  Keywords: book printing market,book printing sales

With a clear view of the book printing market segments amongst book consumers, publishers can decide whether to target a particular audience. This will have implications for the cover design, where any advertising is placed, and what type of media coverage is planned. Other ways of segmenting the market include by retail channel: there are different demographics for those purchasing books at Waterstone's or in supermarkets. A book may be seen as ideal for promotion through a particular channel.
When HarperCollins published Blood of Angels by Michael Marshall in 2005, the target audience was mainly female, ABC1, and 'serious crime afi cionados'. The hardback was promoted in the press C there is a link between reading crime and newspaper readership C but not with outdoor advertising C travellers tend to read paperbacks (The Bookseller, 10 June 2005).

Testimonials, endorse­ments, and quotations. To make your book printing services, you will need powerful testimonials on the back and front cover and extras can go on the first page of the book. Many news releases today start with a blurb. This Instant Report gives you a simple two-step program for getting testimonials from VIPs, a free newsletter from Bookzone. It features breaking publishing news. Galleygirl is a weekly column on publishing by Time Magazine senior reporter Andrea Sachs. The column is an eclectic mix of serious and light information about books, authors, the publishing industry, new books, what is up and coming, interviews with authors, etc.

STUDIO B BUZZ is a three-times a week free ezine. In a sense, it is a clipping service of ePublications or items thatare pertinent to the writing/publishing world. The items are brief, but with links to the full article. PUBLISHING POYNTERS is Dan Poynter's successful ezine. To recommend this ezine to another writer or publisher, simply forward the entire newsletter. He or she will thank you. 

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As a professional book printing factory in China, Image Printing Packaging Ltd focus on book printing and packaging printing mainly for oversea and domestic customers. We are located in Shenzhen city, the book printing and packaging printing industrial center of China and even worldwide. Please be kindly note we offer a wide range of professional customed printing service with aggressive prices
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