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Categories: Book printing >> Support Center
Terms of book printing sale
Origin:Image Printing  Data: 4/19/2011  Keywords: book printing sale

      Publishers sell books to book printing customers on the following terms. The defi nitions are open to variation, but the important distinction is betweenfirm orders and sale or return. The risk for Printing and Packaging Companies publishers is lower withfirm orders, while the risk for booksellers is lowered if there is the guarantee that they can return unsold stock. If a book is returned to the publisher, the bookseller usually pays for the return delivery, unless otherwise agreed.
The reps are sent all the promotional material (advance information sheets, jackets and covers), publicity and marketing details, and feedback orders and reports on their activities, and on the response of customers.
On firm orders the Commercial Printing bookseller agrees to accept the books, to pay for them (preferably on one month?s credit, unless otherwise agreed) and not to return them for credit without prior permission from the publisher. The bookseller takes the risk that the books may not sell and that the publisher may sometimes refuse returns. Powerful booksellers will request a higher discount onfirm sales and are likely to be more cautious on the quantity ordered. 

The distribution is an important sector in international trade of book printing services. Book printing companies need an exclusive distributor to sell their books to the wholesales, chain bookstores and independent bookstores. Bookstores are computerized and they use bar codes to trackbooks. They do not want to deal with, and write checks to thousands of publishers each month; they would rather deal with a handful of wholesalers and distributors.

Most stores order from Ingram, but as a wholesaler Ingram does not have sales reps to show your books. You need a distributor with reps. The secret is to find the right distributor for your book. Distributors have sales reps that visit the stores, show your book (cover) and take the orders. There are more than 85 book distributors and each specializes in certain types of books. Publishers must match their line of books to the distributor in order to ensure that the distributor's sales reps are visiting the right bookstores and can talk up the book. They fill orders but do not have sales reps. For a list of distributors and their lines of specialty.

UP -- Open market for commercial printing companies
Next -- Small Commercial Printing publishers may not be able to afford the high cost of employing their own reps
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As a professional book printing factory in China, Image Printing Packaging Ltd focus on book printing and packaging printing mainly for oversea and domestic customers. We are located in Shenzhen city, the book printing and packaging printing industrial center of China and even worldwide. Please be kindly note we offer a wide range of professional customed printing service with aggressive prices
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