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Categories: Book printing >> Support Center
Small Commercial Printing publishers may not be able to afford the high cost of employing their own reps
Origin:Image Printing  Data: 4/19/2011  Keywords: Small Commercial Printing publishers

Lists may be sold by freelance reps, who are paid a commission of 10 to 12 per cent on net receipts from sales, or by marketing and Printing Companies sales firms, or by the sales force attached to their distributor, or by a larger publisher. But preferably a publisher employs its own full-time reps. Each rep covers a discrete area (a territory), is supplied with a car, a laptop, and receives expenses and a salary. Some publishers, more often the consumerfi rms, pay bonuses for exceeding sales targets. The reps, who usually live in their territories, meet together with the in-house staff only at the sales conferences (two to four times per year), where they learn about the new books, promotional plans and Chains with strong central buying do not allow visits by reps to individual stores priorities.

Who will sell to non-book wholesalers, major non-book retailers, direct selling Commercial Printing such as the Book People, newspapers and magazines (for example cover mounts), and sometimes to remainder or promotion Book Printing Company China imprints. They may also sell to book clubs. In academic, STM and professional publishing, special sales encompass direct supply deals made with institutions and businesses, such as bulk sales of textbooks to universities. Special editions may be printed for companies to give away to staff or their customers. Furthermore, some reference and directory publishers sell advertising space in their books and on their websites to supplement copy sales income.

The reps are sent all the promotional material (advance information sheets, jackets and covers), publicity and marketing details, and feedback orders and reports on their activities, and on the response of customers.

The book trade requires distributors trimming lists, surely the reality of the 80/20 rule is being noticed by book printing companies. Both greenleaf distribution and Biblio are cutting out the dead wood. According to industry observe that the fault usually lies with the author/publisher. Distributors can only get your book into the bookstores. It is up to the author publisher to promote the book to get the (buying) customers into the stores to pull the book through the system. The problem is that many book printing companies upon securing a distributor, figure the storesare covered and they concentrate on other parts of theirbusiness. Biblio has cut their vendor list by 17% so far and they are aiming for a 45% cut. Biblio will require marketing plans. Greenleaf took a more humane approach; they sent letters out to vendors giving them to the end of the year to bring up their sales numbers. 

If you do not have a distributor and want to submit your book directly to them, you can call them or find their contact info from published informations. The ingrame stock status system is using to check comparative book movements (yours and those in its genre). Just punch in the ISBN at the voice prompts. You will learn how the book is moving including Ingram's sales for last year and so far this year. These numbers are not sales totals for the books but, since Ingram moves more than half the books in the U.S., the numbers are good for comparing sales between books. 

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As a professional book printing factory in China, Image Printing Packaging Ltd focus on book printing and packaging printing mainly for oversea and domestic customers. We are located in Shenzhen city, the book printing and packaging printing industrial center of China and even worldwide. Please be kindly note we offer a wide range of professional customed printing service with aggressive prices
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