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Categories: Book printing >> Support Center
Sales and Distribution within Book Printing Sectors
Origin:Image Printing  Data: 4/14/2011  Keywords: Book Printing China, Book Printing, Sales and Distribution

Within all of these book printing sectors, the sales and distribution channels are the last process to realize the profits from certain definite book printing service jobs. While it is the job of marketing to understand the needs of the market and promote books to the relevant audiences, it is the sales staffs that stimulate demand through the various retail channels. They realize income by sustained face to face selling to key intermediaries.

With the decline in independent bookselling, the dominance of the chains and their shift to central buying, and the rise of supermarket and internet sales, the focus of sales staff has altered in recent years. Publishers have redesigned job roles to create key account managers, who deal with the chains and other key customers, and there is less emphasis on visiting individual bookshops. Publishers have reduced the number of their field sales representatives, and reddened their roles to focus on marketing and customer relations. In the area of distribution, the larger publishers run their own operations. Small and medium-sized enterprises (SMEs) do their own distribution or use third parties - larger publishers or independent distributors.

For book printing companies, it is very important to sell their books as soon as could, which will be helpful for them to control cash flow. In order to achieve this goal, they try to build up efficient distribution channels. A good distribution mode could make the products reach to potential end users very promptly. The management team of distribution chains have the experiences in expand and realize potential demand, and set up the stores for them to buy. It is about marketing programme.

 
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As a professional book printing factory in China, Image Printing Packaging Ltd focus on book printing and packaging printing mainly for oversea and domestic customers. We are located in Shenzhen city, the book printing and packaging printing industrial center of China and even worldwide. Please be kindly note we offer a wide range of professional customed printing service with aggressive prices
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