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Categories: Book printing >> Support Center
PR within Different Book Printing Stage
Origin:Image Printing  Data: 4/12/2011  Keywords: Book Printing, Book Printing China

     During different various book printing stage, PR will perform in different format. At the manuscript stage, the publicist targets the market, and formulates a publicity plan to commence six months before publication. A key part of the task is to meet with the author and discuss their book, interests and promotional ideas. The publicist identifies the appropriate media that would be interested in the book, and helps them come to a decision to cover the title by suggesting suitable angles. The stimulated coverage should occur around publication. Coverage is gained from features, author promotions which authors may be contractually obliged to fulfill, tours, literary festivals, signing sessions, radio and television appearances, accompanied by the publicist, press releases, and launch parties.

     Signing sessions, competitions for booksellers, and joint promotions with booksellers, especially the main chains, are arranged in close conjunction with the sales department. Sales staffs are warned about any impending coverage so that they can inform the booksellers who are thus more likely to stock the book which in turn sells more copies. Major TV or film tie-in titles receive cross-media promotion involving the link-up between the publisher and the media company for mutual benefit. Film and TV adaptations work wonders for the sales of classic authors as well, increasing their sales by three or four times.

      In book printing service field, PR play an important role through various tools involved which could be used in practice of public relations. Traditional tools include press releases and media kits which are sent out to generate positive press on behalf of the organization. Other widely used tools include brochures, newsletters and annual reports. Increasingly, companies are utilizing interactive social media outlets, such as blogs and social media (Twitter, Facebook, LinkedIn, foursquare). Unlike the traditional tools which allowed for only one-way communication, social media outlets allow the organization to engage in two-way communication, and receive immediate feedback from their various stakeholders and public. Furthermore companies can join discussions with multiple user identities to create a positive image of the company. PR tools have changed so much that some are even suggesting the traditional press release may be dead. The company PR tools have to operate in networks where their clients are.

     One of the most popular and traditional tools used by public relations professionals is a press kit, also known as a media kit. A press kit is usually a folder that consists of promotional materials that give information about an event, organization, business, or even a person. What are included would be backgrounders or biographies, fact sheets, press releases (or media releases), media alerts, brochures, newsletters, photographs with captions, copies of any media clips, and social mediums. With the way that the industry has changed, many organizations may have a website with a link, Press room which would have online versions of these documents.

      The art of public relations is more than simply press kits and social media. The tools of the PR industry are actually many and varied as well as sophisticated and subtle. They include media relations kits containing video and audio news releases, referred to in the industry as VNRs and ANRs, which are often carefully produced to emulate the signature style of a particular network news or current affairs program. These products are then delivered to networks and run as regular program content, with or without source acknowledgment, thereby saving the network tens of thousands of dollars in production costs and delivering for the client of the PR firm an extremely effective and subtle method of managing public opinion.

      Crisis and issues management campaigns often utilize VNRs and ANRs in their efforts to manage information pertaining to threats to client reputation or profit. Astroturfing, or creating front groups designed to appear as genuine grass roots movements has proven to be a very effective method of opinion management because people are less suspicious and critical than they are of representatives of corporations or governments. Buzz generation, or buzz marketing is another powerful and subversive form of PR in which people are paid amongst their peers by exposing them to products or opinions in a manner that appears not to be deliberate marketing or opinion management. Most PR campaigns use many or all of these "communication" techniques and a great many more in creative ways that deliver practical results in marketing or public opinion management.

As a professional China book printing factory, Image Printing Packaging Limited always specializes in commercial printing, book printing and bible printing services mainly for oversea and domestic customers.

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As a professional book printing factory in China, Image Printing Packaging Ltd focus on book printing and packaging printing mainly for oversea and domestic customers. We are located in Shenzhen city, the book printing and packaging printing industrial center of China and even worldwide. Please be kindly note we offer a wide range of professional customed printing service with aggressive prices
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