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Categories: Book printing >> Support Center
STM Catalog for Book Printing Jobs Marketing
Origin:Image Printing  Data: 4/12/2011  Keywords: book printing jobs, STM Catalog

For the marketing within book printing jobs, educational, academic, STM and professional publishers usually arrange their new book catalogues (and selected backlist) by subject or subject groupings. Different subject catalogues may be produced for different levels of the education system, and books within a textbook catalogue (which includes selected backlist) may be arranged or classified by the age group, or examination or academic level served.

Catalogues are produced annually to cover the following publications, or six-monthly or more frequently. Although the catalogues are mailed to selected booksellers, wholesalers, library suppliers and exporters, they are aimed primarily at teachers, academics, and professionals, those who decide to purchase or adopt the books. They are distributed to schools, academic libraries, institutions, departments; and, where appropriate, to targeted subject specialists or professionals, and to industry. Publishers have experimented with the abolition of printed catalogues and stock lists, on the basis that the information can be accessed online. This has met with mixed success and most publishers have retained print versions in some form. Publishers sometimes produce complete printed catalogues containing summary information on all new and backlist titles. As the main reference source of the publishers output, it is used by the book trade, libraries and others at home and overseas.

The International Association of Scientific, Technical and Medical Publishers, is an international trade association organised and run for the benefit of scholarly, scientific, technical, medical and professional book printing companies. It was conceived as the STM Group at the Frankfurt Book Fair of 1969 following discussions at the 1968 meeting of the International Publishers Association (IPA). It was renamed the International Association of STM Publishers (STM) and registered in Amsterdam as a not for profit stichting in 1994. The association currently has two offices, located in the Hague and in Oxford. As of 2010 it had over 100 members who publish over 60% of the annually published journals literature and tens of thousands of monographs and references works. Since 2006 its Chief Executive Officer has been Michael Mabe.

 
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As a professional book printing factory in China, Image Printing Packaging Ltd focus on book printing and packaging printing mainly for oversea and domestic customers. We are located in Shenzhen city, the book printing and packaging printing industrial center of China and even worldwide. Please be kindly note we offer a wide range of professional customed printing service with aggressive prices
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