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Categories: Book printing >> Support Center
Catalogue in Book Printing Sector Marketing Process
Origin:Image Printing  Data: 4/12/2011  Keywords: book printing sectors,digitally-printed book

In all book printing sectors, catalogue printing is an important part. A major task for preparation is that it involves gathering book information from all round the firm, updating it, collecting illustrations, copywriting, briefing a designer, sometimes print buying, and carrying through all the production stages, as well as database management. The maintenance of the publishers in-house database covers each titles current status (future or actual publication dates, whether it is reprinting or out of print), current prices, its coding by product category or subject, and additional information on each title built up over time (such as long and short promotional and contents copy, and reviews received).

More extensive data will cover contractual matters, such as the rights held and the rights available for sale or licensed to others. The advantage of such a database is that it is a central repository of definitive information about the titles. It allows the publisher to retrieve and manipulate information in forms most suited to the intermediaries and end-users, in print and online (especially for the web catalogue). The twin aims of a catalogue are to present the firm and its products attractively to buyers - the book trade and consumers; and to act as an informative, readily understandable and accurate reference so that products can be ordered easily through the supply chain at home and abroad.

Book printing companies may send these books to major reviewers, distributors, catalogs, specialty stores, associations, book clubs, premium prospects, foreign publishers suggesting translations and various opinionmolders. After 2-3 months, you will go back to press for more. At that point, you will be able to make an educated decision on the print run based on the sales rate of thebook.

Therefore, PQN digital printing is the best way to start. A digitally-printed book is just two pages because the print engines print cut sheets, two pages (both sides) at a time instead of 32 or 48. Now you do not have to design your book's page count in largesignature increments. Since the print engines are computer-driven and because your books can be printed two pages at a time, you may customize your book for your customer. If you make a premium sale to a company, it will cost just pennies to bind in a letter from the CEO or to add the company logo to the cover. You can send the insert or logo to your printer as an email attachment to save time and money. 

What does it cost to manufacture a book? That is like asking how much is a car? 

Each book is unique. Prices will vary with the current cost of paper and labor so use the quoted numbers for comparison only. For digital printing, the cost may be $3.50 per copy for 500 books. Soft cover (perfect bound) 144 page 5.375 x 8.375 book with black text and a four-color cover. The per-unit price is higher than for offset printing but you are investing in a smaller number of books and the invoice will be lower. Digital printers offer an economical service when you want a small inventory of books. 

 
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As a professional book printing factory in China, Image Printing Packaging Ltd focus on book printing and packaging printing mainly for oversea and domestic customers. We are located in Shenzhen city, the book printing and packaging printing industrial center of China and even worldwide. Please be kindly note we offer a wide range of professional customed printing service with aggressive prices
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