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Categories: Book printing >> Support Center
Amazon and Google Performance in Book Printing E-marketing Field
Origin:Image Printing  Data: 4/11/2011  Keywords: Amazon, Google

The presence of Amazon and Google in Book Printing marketplace offers both opportunities and threats to publishers. Academic publishers have welcomed the opportunity to display their books through Google Book Search, since they believe their titles have exposure they would not otherwise receive. Readers can view sample pages and then click through to buy the book. Amazon has such a service with Search Inside, and some major publishers have started similar schemes. Other publishers are less sure of the benefit of having their books digitized by such major players as Google and Amazon.

It is terribly short sighted to see this as a marketing opportunity. It may lead to a sales increase in the short term, but in 20 years time it may result in no sales. We do not know, once they have this material, what they will do with it. Internet marketing does have huge potential for the niche publishers both large and small. Specialist and academic titles are unlikely to be widely stocked in bookshops. The publishers can establish specialist interest, internet communities around their publications to whom they can directly sell their titles. For some of the well-known academic and specialist publishers, direct sales of their books from their websites grew quickly, along with sales via internet booksellers. The internet means they can keep in touch with their market and mail to a highly relevant audience in a cost-effective way.

Online book printing is a rising market among all book printing market sections. Meanwhile, an online book is a resource in book like form only available to read online. It differs from common ideas of an ebook available to download and read locally or on a specific reader device. Online book printing means the information presented in pages, readable sequentially pages and multimedia or interaction actions. Online means the content may only be read online. Thus the reader's experience is similiar with a printed book except that the book is read at a computer accessible while the reader is online. Online books are a common resource in virtual learning enviornments.


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As a professional book printing factory in China, Image Printing Packaging Ltd focus on book printing and packaging printing mainly for oversea and domestic customers. We are located in Shenzhen city, the book printing and packaging printing industrial center of China and even worldwide. Please be kindly note we offer a wide range of professional customed printing service with aggressive prices
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