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Categories: Book printing >> Support Center
Promotion Ways to Book Printing Project
Origin:Image Printing  Data: 4/11/2011  Keywords: Book Printing Project, Promotion Ways

The aim of promotion for book printing projects is to make the media, the book trade, and the conscious of the company and the products it offers; and to stimulate demand. The work may be divided by task. In some publishers, especially consumer, specialists deal solely with public relations, or with the development of promotional and point-of-sale (POS) material for retailers, or with catalogues, or with space or outdoor advertising or copywriting; or with e-marketing.

In some academic and professional publishers, the work may be divided between textbooks, mail-order sales or journals promotion. Publishers of all kinds also hire advertising agencies (especially for major projects or authors), freelance publicists, and direct mail and website specialists. While in-house designers and production staff are sometimes used, marketing staff make extensive use of desk-top publishing (DTP) and may commission freelance designers and buy print themselves because these suppliers are not those producing the books. Some major publishers have adopted content management systems to facilitate catalogue and website production. The promotional material produced and the interest generated help the sales staff to sell to the book trade, or to schools or colleges, and the rights staff to their customers. Details of the promotional spend and activities will help with subscription levels. Home and overseas customers use the promotional material as a reference source for ordering.

For all book printing companies, the salesmen should pay more attention to sell their book printing services. But during the developement, there are some principles to follow. The famous 4P theory are also avaiable for them.

  • Product - It is a tangible good or an intangible service that is mass produced or manufactured on a large scale with a specific volume of units. Intangible products are service based like the tourism industry & the hotel industry or codes-based products like cellphone load and credits. Typical examples of a mass produced tangible object are the motor car and the disposable razor. A less obvious but ubiquitous mass produced service is a computer operating system. Packaging also needs to be taken into consideration. Every product is subject to a life-cycle including a growth phase followed by an eventual period of decline as the product approaches market saturation. To retain its competitiveness in the market, product differentiation is required and is one of the strategies to differentiate a product from its competitors.
  • Price - The price is the amount a customer pays for the product. The business may increase or decrease the price of product if other stores have the same product.
  • Place - Place represents the location where a product can be purchased. It is often referred to as the distribution channel. It can include any physical store as well as virtual stores on the Internet.
  • Promotion - Represents all of the communications that a marketeer may use in the marketplace. Promotion has four distinct elements: advertising, public relations, personal selling and sales promotion. A certain amount of crossover occurs when promotion uses the four principal elements together, which is common in film promotion. Advertising covers any communication that is paid for, from cinema commercials, radio and Internet adverts through print media and billboards. Public relations are where the communication is not directly paid for and includes press releases, sponsorship deals, exhibitions, conferences, seminars or trade fairs and events. Word of mouth is any apparently informal communication about the product by ordinary individuals, satisfied customers or people specifically engaged to create word of mouth momentum. Sales staff often plays an important role in word of mouth and Public Relations.

Any organization, before introducing its products or services into the market conducts a market survey. The sequence of all points as above is very much important in every stage of product life cycle Introduction, Growth, Maturity and Decline. In recent years the addition of a 5th P has become common place. The 5th P being people. This is to represent the people who you are targeting but also the people who will physically conduct each part of the campaign. Some people even go up to as many as 10 P's.

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As a professional book printing factory in China, Image Printing Packaging Ltd focus on book printing and packaging printing mainly for oversea and domestic customers. We are located in Shenzhen city, the book printing and packaging printing industrial center of China and even worldwide. Please be kindly note we offer a wide range of professional customed printing service with aggressive prices
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