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Categories: Book printing >> Support Center
Pricing Skills for Book Printing Jobs
Origin:Image Printing  Data: 4/11/2011  Keywords: Book Printing Jobs, Pricing Skills

 

     Pricing skills for new book printing jobs are involved in marketing process. Factors affecting the books possible published price include its perceived value to end-users; their ability to pay low or high prices (for example high-earning professionals); and the price of competitors books, especially if the book can be compared against similar books in shops, rather than stand alone by advertised mail order. Sometimes a book has a uniqueness that can let it command a premium price. Other factors include whether the book will be bought primarily by end-users or by libraries or businesses; and whether there are established price ceilings in the market which, if breached, could reduce sales (for example to an impulse buyer, gift buyer, student or school).

The raising of the published price would usually lead to a fall in demand, whereas lowering the price would usually (but not always) lead to a rise in the quantity sold. Products which are thought to be price inelastic changing the price has only a limited effect on the level of demand tend to be highly specialist and professional titles. The book may convey need-to-know information, such as how to use a software package, for which a business professional is happy to pay a higher price. Consumer books, especially paperbacks, which may be bought on impulse and many textbooks, tend to be price elastic; changing the price has a greater effect on the level of demand. Price elasticity varies according to the type of book. It can be difficult, for example, for an editor to persuade an academic or professional book author that lowering the price will not open the gates to a flood of eager readers.

Pricing is an initial step for developing book printing services jobs. See the shelf it will be on in the bookstore. Your book must be priced with the books it will be compared to. The price you put on the back cover hasnothing to do with the cost to manufacture. Selecting the right price for your book printing job is almost as important as selecting the right title for it. He provides you with an easy two-step plan to select the price that will maximize sales - and profits. He also explains other price-related consid­erations, such as placement of the price on the back cover, the price extension in the bar code, why you need an order blank on the last page of your book, and more.  If you would like to charge more but can not explain why to your prospects, read this article. Continually emphasize and highlight the value of what you are offering.

Why should a reader purchaseyour book? What value does your book offer? The supplier pricing tables list the high, low and average price for a wide range of book printing services including writing, editing, scanning, graphic design, DTP layout, digital photography, prepress, multimedia, and Web 2.0 design and development.

photo book printing ,comic book printing , cookbook printing , Hardbound Book Printing  ,  Magazine Printing Services

 
UP -- The Factors to Pricing for Book Printing Jobs
Next -- Sales Targets Built for Book Printing Field
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As a professional book printing factory in China, Image Printing Packaging Ltd focus on book printing and packaging printing mainly for oversea and domestic customers. We are located in Shenzhen city, the book printing and packaging printing industrial center of China and even worldwide. Please be kindly note we offer a wide range of professional customed printing service with aggressive prices
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