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Categories: Book printing >> Support Center
Marketing Situation in Various Book Printing Sector
Origin:Image Printing  Data: 4/10/2011  Keywords: Book Printing Sector, Marketing Situation

Because of diverse appearance in different book printing sectors, the marketing and promotion in these sectors appears different prospect. Libraries play an important part in promoting reading and the use of books, and librarians promote books in a variety of ways, from personal recommendations to working with children and schools to champion reading. Despite this, there has been a noticeable decline in library borrowings, falling from 534.6 m in 1994/5 to 330 m in 2004/5, a drop of 38 per cent. The temptation for publishers is to concentrate on selling to the heavy book buyers, those who purchase a lot of books. They tend to be regular visitors to bookshops and so can be reached by ensuring that the books are in stock and promoted there.

It is shown that book buying performs by gender, age and socio-economic group. The overall picture is that book purchasing tends to increase with age and income. Although it might be assumed that those aged 60 plus would have more time to read, book buying declines at that stage in peoples lives. Travelling by public transport encourages reading, as can most readily be seen on the Underground in London. One in five adults read a book when commuting or travelling. Women buy more books than men. Children books accounted for 25 per cent of purchases. For teenagers there is a lot of competition for their time, including the web and video games, but a BBC survey in 2007 showed that there are 650,000 teenagers who read more than 15 books each year. They also mostly visit bookshops rather than buy. This poster showing the England cricketer Monty Panesar was part of a campaign by the National Literacy Trust, using role models to encourage reading amongst boys and men. In 2006 in the UK, women bought 188 m books and men 128 m online. The age at which the person left education is also an important factor C those who leave later are bigger consumers of books.

Book stores are the important distribution channels for book printing marketing. For the plants offering book printing services, it is necessary for them to understand this market. When someone visit book stores that offer to autograph your book. Then they ask if the books might be displayed in the window. It never hurts to ask for placement and theowners and/or staff often comply. In this market, there are some awards attracting public's attention. Over 300 book awards are listed in Literary Market Place. Authors and publishers should submit to all in their category. Evenwhen you do not win, many judges become familiar with your work and judges are opinion molders. The big publishers say yes according to Publishers Weekly. By the time the award is received, the book has been pulled from thestores and the publishers are promoting newer books. So what is the effect of an award? It makes the author cost more when contracting for his or her next book. Fortunately, smaller publishers benefit from awards because they keep their books alive longer. 

 
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As a professional book printing factory in China, Image Printing Packaging Ltd focus on book printing and packaging printing mainly for oversea and domestic customers. We are located in Shenzhen city, the book printing and packaging printing industrial center of China and even worldwide. Please be kindly note we offer a wide range of professional customed printing service with aggressive prices
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