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Categories: Book printing >> Support Center
The Market for Book Printing
Origin:Image Printing  Data: 4/10/2011  Keywords: Book Printing Market

The first step to book printing in marketing a product is to understand the nature of the market. A range of data is available on the purchasing behavior and demographics of the consumer book market. It is revealed that the factors that influence book purchases. For marketers it shows the importance of having a book in stock in a shop, the value of building author brands, and the impact of recommendation on sales. Reviews and mentions in the media are by contrast much less important.

There is variation across the population in terms of the number of books bought. The bar chart below shows the distribution amongst adults. Some key features emerge from this. Firstly, 33 per cent of adults do not buy a book at all. How can publishers reach this part of the population? Generic initiatives to encourage reading are important for the industry. A prominent example is World Puffins website for teenage readers has an editorial board of teenagers. Marketing staff in large book printing groups may be attached to particular companies, imprints or lists in the group. Many marketing departments consist of just one or two people who do everything, but in medium to large firms there are usually at least three levels: marketing director; marketing or product manager, or promotion controller; and marketing executive or assistant.

Book Printing Services in China

The installation of the statue Modern Book Printing Services took place on April 21, 2006 at Bebelplatz opposite Humboldt University. The assembly of this 12.2 metre high object on the street Unter den Linden took three days. A steel structure held 17 different-sized shell segments together; each of them representing a single book. Including the stabilizing ballast weight, the tower ended up with an overall weight of 35 tons. The 17 books were stacked on their sides and bore the names of German poets and writers on their spines; Goethe formed the base as the lowermost book. The sculpture was erected in remembrance of Johannes Gutenberg who invented the modern letterpress in Mainz around 1450 and created the first bestseller in history with theGutenberg Bible. Of the originally approximately 180 copies of the first edition, 48 are known to still exist.

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As a professional book printing factory in China, Image Printing Packaging Ltd focus on book printing and packaging printing mainly for oversea and domestic customers. We are located in Shenzhen city, the book printing and packaging printing industrial center of China and even worldwide. Please be kindly note we offer a wide range of professional customed printing service with aggressive prices
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