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Categories: Book printing >> Support Center
Digital Printing Developments in Book Printing Field
Origin:Image Printing  Data: 4/10/2011  Keywords: Book Printing Field,Digital Printing Developments

Digital printing was first used in book printing field from the late 1990s by some of the high-level academic and STM publishers issuing titles such as monographs in standard sizes. After the initial printing (probably litho printed), such publishers would face a small but continuing demand. They could reprint a short run by litho or digital printing (whichever gives the lower unit cost), or a very short run by digital printing to hold in stock, or digitally print one copy in response to a firm order.

Digital printing offers new ways of working. Wholesalers can use it to produce copies for end-users from digital files supplied by publishers. The printing of hard copies becomes distributed as opposed to being centralized by publishers through their own print suppliers. Publishers can customize for a teacher a pack of teaching resources drawn from a variety of titles for student purchase. Smaller digital presses are now commercially available, and these have the potential to be placed anywhere in the world, in bookshops, libraries and universities, with access to an unlimited catalogue of titles over the internet. The Espresso Book Machine, which can print and bind a 300-page paperback in three minutes, was launched in 2006.

Image Printing Ltd try to help self-publishing in designing, printing, binding and distributing. Among self-publishing companies, we emphasize offering value-added book printing services to realize customer's design.

Self-publishing authors fuel a new category of book printing companies that offers services directly to authors who wish to self-publish, usually for a fee. These services generally include printing and shipping a book each time one is ordered, handling royalties and getting listings in online bookstores. The initial investment for POD services is usually less expensive for small quantities of books when compared with self-publishing that uses print runs. Often other services are offered as well: formatting, proof reading and editing, and so on. Such companies typically do not spend their own money on marketing, unlike traditional publishers.

Some POD Players are focused on serving this author segment. Their offerings are tailored to disintermediate classic publishersFor authors who wish to design and promote their work themselves, POD companies focus on the low-service, low-cost end of the market. For authors, the potential benefits of POD publishing are several. They include editorial independence, speed to market, ability to revise content, and greater share of royalties kept compared with traditional publishing.

While professional writers are targeted as early adopters by players, there is an effort now to make POD more mass-market. A class of horizontal technology platforms have chosen to be "author agnostic" and drive POD technology across the chasm, extending from its early adopter writers, to a broad mass-market of ordinary citizens who may want to express, record and print keepsake copies of memories and personal writing. Instead of tailoring themselves to the classic book format (100 pages, mostly text, complex rules around copyrights and royalties), these new platforms strive to make POD more mass-market by creating tools/APIs within which a range of different text and picture entry systems can be transferred into a POD paradigm, and delivered back to the consumer as finished books. The management of copyrights and royalties is often less important in this market, as the books themselves have a narrow audience, and the real value proposition is around the ability to get a physical copy of a digital journal, blog, or picture-collection. The major photo storage services have included the ability to produce picture books and calendars. However, they focus on monetizing digital photography. Blurb and Lulu bring this paradigm to a larger volume of creative work, and include the capability to embed photographs, and other media. QooP takes on the role of an infrastructure service provider, allowing any partner website to leverage its pre-designed payment and printing functions. As of 2006, print on demand book publishing is growing in popularity. In the consumer market, this growth is especially strong among first-time authors as an affordable and easy way to get a book into print.

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As a professional book printing factory in China, Image Printing Packaging Ltd focus on book printing and packaging printing mainly for oversea and domestic customers. We are located in Shenzhen city, the book printing and packaging printing industrial center of China and even worldwide. Please be kindly note we offer a wide range of professional customed printing service with aggressive prices
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