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Categories: Book printing >> Support Center
European Book Printing Market Introduction
Origin:Image Printing  Data: 4/4/2011  Keywords: European Book Printing Market

European book printing industry is very mature especially for England. The advent in 1993 of the EU single market principle of free movement of goods is in conflict with the traditional UK and US book printing contracts whereby the UK is an exclusive territory and mainland Europe is open.

The greatest fear of UK publishers is that the UK itself might potentially become flooded with cheaper US editions imported from mainland Europe, negating the UK exclusive contractual and territorial rights. Such parallel importation is unlikely to occur from direct breaches of contracts by US publishers, and instead at the hands of third-party traders in the USA or mainland Europe. UK publishers argue that the European Union and additional countries joining it should be treated as a single market and that it should be the exclusive territory of UK publishers, in the same way as the US unified market is treated. Projects originated in the UK tend to be sold by agents with exclusive rights in Europe; and UK publishers may offer Canadian rights to US publishers in exchange for exclusivity in Europe.

The development of internet bookselling in the late 1990s enabled UK consumers to purchase easily a US edition from US-based internet booksellers. Some of the major internet booksellers in the UK have agreed to list only the UK edition, based on territorial rights information provided by the bibliographic database supplied by Nielsen Book Data.  

While Google and major book printing companies were locking horns over Internetaccess to the contents of books, many of us at Frankfurt were more intrigued by the announcement that an English-language book topped the Germanbest seller list, not once but twice, during the summer. None of us could imagine a book in French or German leading the British top ten or a Spanish-language book heading the New York Times Bestseller list? As a result, International Publishers Alliance had several meetings at Frankfurt on expanding and targeting its European library marketing program. If you would like more information on this program as it becomes available.

 
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As a professional book printing factory in China, Image Printing Packaging Ltd focus on book printing and packaging printing mainly for oversea and domestic customers. We are located in Shenzhen city, the book printing and packaging printing industrial center of China and even worldwide. Please be kindly note we offer a wide range of professional customed printing service with aggressive prices
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