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Categories: Book printing >> Support Center
The Factors That Decide to Print a Book (First Five Ones)
Origin:Image Printing  Data: 3/31/2011  Keywords: Book Printing Factors

There are some factors to decide a book printing project, and they influence the decision of editors to pursue a new job.

Suitability for list
A title has to fit the style and aims of the list it will join, so that it is compatible with the particular marketing systems and its sales channels to market. Taking on a book in a new subject area has implications for marketing and sales, not just editorial. Editors assessing new titles are also concerned with the overall balance, direction and degree of innovation.

Author assessment
This covers the qualifications, writing ability, motivation and time available to write the book, public standing, and reliability to deliver on time, and responsiveness to suggestions.

Unique sales proposition (USP)
What will make this book different from others, or what makes it special? What are the special marketing opportunities through which the book could be promoted? This could be a tie-in with a TV series, taking advantage of a special sporting event for a sports autobiography, or the status and celebrity.

Understanding the main audience for which the book is intended, who would buy it, and the possible take-up at home and overseas. The sales records for the previous books or those of similar books may be used as a guide. Sometimes the rights sales potential is assessed, such as likely book club, translation and co-edition sales. This is most relevant to trade titles.

The features and benefits compared with competing titles are evaluated. This is important for textbooks and reference titles, and for a variety of non-fiction. The strengths of competing titles should be acknowledged, not just their weaknesses.

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As a professional book printing factory in China, Image Printing Packaging Ltd focus on book printing and packaging printing mainly for oversea and domestic customers. We are located in Shenzhen city, the book printing and packaging printing industrial center of China and even worldwide. Please be kindly note we offer a wide range of professional customed printing service with aggressive prices
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