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Categories: Book printing >> Support Center
Negative Impact of Internet to Book Printing Industry
Origin:Image Printing  Data: 3/26/2011  Keywords: book printing industry,impacted on reference book publishing

Although the internet has created value for book printing industry, it also offers a new set of issues. Firstly, there is a vast range of information for free. This has impacted on reference book publishing. The coming of Web 2.0 has highlighted the mechanisms available for user-generated content, such as blogs and wikis. Web 2.0 is described as an idea in our heads rather than a reality. It is an idea that the reciprocity between the user and the provider is what is emphasized. People can upload as well as download. In a relatively short space of time, Wikipedia has come to dominate online searches for information. Founded in 2001, users can write entries and edit the content. In 2007 the English Wikipedia contained over 600m words. User-generated content also covers video (for example YouTube) and images (Flickr).

It becomes difficult to price electronic products if there is an expectation that content on the internet should be free. The more self-created content that gets dumped onto the internet, the harder it becomes to distinguish the good from the bad. Publishers have developed good business models for online services sold to an institutional market of companies and libraries, and have developed strong brands, but how do you sell to consumers reluctant to pay for content? If the advertising market is buoyant, this can provide one model. Publishers can also create additional revenue streams by encouraging click-throughs to companies selling related products.

If there is a strong market for a particular author, what is to stop the author themselves from capturing the market? There are other issues connected to online publication. Transferring print brands to the internet is not straightforward, which has led some publishers to create new brands for the Web. Many publishers do not control the full rights to their books, and this can hinder the transfer of illustrations, for example, into digital products and services.

In the world of book printing services, authors and publishers devote a great deal of thought and effort to the creation of a physical entity. Readers usually have to buy the entire book, even if they only want part of it. In the digital world, the focus has shifted. Publishers have increasingly realized that it is the content, and the control of the copyrights that governed what they could do with the content, which was in some respects their key assets, not the books themselves. Innovation in style and content is encouraged by digital publishing, from the use of sound and video to new ways of structuring texts. The search for information through Google, Microsoft and Amazon unravels the content packaged in printed books. In the digital world, content may be purchased at different levels of granularity. Consumers may wish to purchase by the chapter or even in smaller chunks such as by the page or illustration. Alongside the fear that consumers will cherry pick the best chapters and sales of the complete work will be cannibalized, there are the potential benefits for publishers.

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As a professional book printing factory in China, Image Printing Packaging Ltd focus on book printing and packaging printing mainly for oversea and domestic customers. We are located in Shenzhen city, the book printing and packaging printing industrial center of China and even worldwide. Please be kindly note we offer a wide range of professional customed printing service with aggressive prices
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