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Categories: Book printing >> Printing Blog
Modern Children Book Printing Field Development
Origin:Image Printing  Data: 3/5/2011  Keywords: children book printing company

Among book printing industrial, the children book printing company is a very important field, not only for the special consumers, but also for entire printing and publishing workflow. The history of children book printing is long and flexuous.

In the late of 1970s, the prospect for publishers of children books, especially the high quality hardbacks, became bleak. Many bookshops were almost disappointed to the children book printing houses. Public and school libraries reduced their orders to these books. Few new titles were planned to print. But when it was in 1980s, children books field developed very rapidly, the sales in real terms was growing up very fast.

The publishers found new ways of reaching the home market via supermarkets, toyshops and direct sales - including book clubs and school book fairs. They also sold international co-editions to overseas publishing partners, enabling picture books and highly-illustrated non-fiction or information books to be published at low and affordable prices worldwide. Paperback sales grew enormously and in volume terms came to dominate the market. Teenage fiction lists were established too. However, the recession of world economics happened in the early 1990s.

 In UK, the market for children's books declined until 1997, as other new products competed for children's attention and parents' spending. From 1998, the market staged a substantial recovery. Some policies were given greater emphasis to literacy in primary schools, to some children's publishers, school and library. Many titles became more answerable to the needs of market, although this did create a tension between the book as entertainment and as a learning aid. In a multimedia age there has been a decline in the market for picture books and booksellers have reduced their range in this area. Publishers have to be more innovative in their pricing and combining the books with digital offerings.

By the end of 20 century, an explosion in new children's fiction was apparent. Many publishers were attracted by a crossover market - read by children and adults - and stimulated consumer interest in children's books across the board. In fiction, the importance of the branding of authors strengthened. Publishers were keen to develop series based around the fictional characters, which could lead to sales of associated merchandise. In the early years of 21 century, children's publishing became a vibrant sector with publishers willing to invest in both authors and marketing in search of the next bestseller.

Title and subtitle placement. Typically a book title is placed in the top 1/3 of the cover. It should not be obscured by a busy or a low-contrasting background. If this is an issue, try placing a solid colored rectangle behind the tile. The subtitle follows the title and can be positioned left, right or centered. Its placement is most often dictated bythe image or graphic used. If necessary, it can be broken up to form more than a single line. To get what you want, just buy one. Visit a bookstore. Check your section, then look into other sections. Find a book you like - on any subject. Consider binding, layout, feel, margins, type style, everything. Then buy it. Use this book for a model. Tell your typesetter and printer you want your manuscript to look like this book. Buy a model book. A place for authors, typesetters, designers, publishers, etc. to exchange ideas that will help self-publishers create professional-looking books to compete with those produced by larger publishing houses.

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As a professional book printing factory in China, Image Printing Packaging Ltd focus on book printing and packaging printing mainly for oversea and domestic customers. We are located in Shenzhen city, the book printing and packaging printing industrial center of China and even worldwide. Please be kindly note we offer a wide range of professional customed printing service with aggressive prices
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