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Categories: Book printing >> Printing Blog
The Changing Character of Trade Book Printing Field
Origin:Image Printing  Data: 3/1/2011  Keywords: Trade Book Printing Field,book printing market

Along with the change of world economical structure in 1980s, this situation also happened in trade book printing industry field. The restructuring of book printing industry at that time actually affected all types of publishing, but dramatically, its effects were most in consumer publishing, and it had appeared in end of 1970s. In this condition, many paperback publishers were divided from traditional consumer book printing market, such as Penguin, Fontana, Corgi and Panther in England.

In order to reduce the costs and expand the consumers, many publishers recreated their strategy to demand the market. One obvious change is to divide one title into different versions - Hardcover and paperback - especially it happened to fiction books or non-fiction books. The hardcover books were sold to specific distributors in a high price, and subsequently reissued it, meanwhile a paperback book was planned to publish and issue after a period in a lower price to meet mass-market demands. These paperback books normally were printed in a format of pocket or small size, of course the editor also made some other changes in content and layout. Meanwhile, they were printed on cheap paper, and reached to a very wide retail market except for specific bookshops.

The revolution happened to not only in book format, but also in distribution channels. Hardcover book printing company ensured that their new books were reviewed, and that the public librarians could automatically order enough adequate quantities to digest their stocks. Meanwhile, the reliable bookseller should display and sell their titles, and the advent of book clubs supplied another outlet. However, the booksellers complained that the book clubs were undermining their business by offering their members new hardbacks at discounted prices by mail order, and the publishers only were pleased to sales increased. In order to reconcile the contradiction that happened in distribution field, hardcover book printing company started with copyright trade. They sold the copyright of paperback version to paperback book printing company, and the one of different languages to overseas publishers. In the terms of licensing business model, the hardcover book publishers maintained their advantages and profits.

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UP -- The Affect of Hardcover and Softcover Format to Book Printing Field
Next -- A Short History of Modern Trade Book Printing
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As a professional book printing factory in China, Image Printing Packaging Ltd focus on book printing and packaging printing mainly for oversea and domestic customers. We are located in Shenzhen city, the book printing and packaging printing industrial center of China and even worldwide. Please be kindly note we offer a wide range of professional customed printing service with aggressive prices
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