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Categories: Book printing >> Printing Blog
Characteristics of Chinese Printing Industry Over the Past Few Years
Origin:Image Printing  Data: 5/13/2011  Keywords: Chinese Printing Industry

Characteristics of Chinese Printing Industry Over the Past Few Years

As one professional book printing company in China, Image Printing focus on packaging printing and book printing mainly for our oversea customers. Nearby famous Hong Kong, we are located in Shenzhen city, the book printing and packaging printing industrial center of China and even worldwide.

When judged from a different angle, the great achievements, which have been made by the industry, are diluted to a very low level by the huge population of 1.3 billions of this country. For example, the annual average paper consumption per capita is 33 kg and the annual printing production per capita is about 21 US$, only about 1/10 of that in developed country.

As stimulated by China entry into the WTO, the global manufacturing industry is accelerating its strategic shift to China. Compared with this movement, the reform of the printing industry seems to be lack of power and depth, and has a long way to go. This frustrates the industry from gaining all-sided, coordinated and sustainable development, in the following ways: The implementation of market mechanism by printing industry is lag behind;

(1) While the government is pushing hard in building laws and regulations and in strengthening supervision, the industrial policy gradually opens up. As a result, the market environment has been further improved.

In July 2001, promulgated by the State Council was the new Regulations on Printing Industry Administration, which stipulates that the Press and Publication of Administration of China (PPA) is the only government body for administering and supervising graphic arts and printing industries in China. Since then, PPA and other related departments have drawn a number of follow up policies and regulations, such as Temporary Regulations on Ownership of Printing Business. Temporary Regulations on Setting Up Foreign Invested Printing Enterprise (which allows foreign investment in packaging printing sector), Regulations on Accepting and Producing Printed Products, Guidelines on Annual Inspection and Ratification of Printing Enterprises and etc. These policies and regulations have constituted a new framework of law system for the printing industry. The concerned department and local government followed up and published policies favourable for development and investment.

In 2002 and 2003, the long lasting administrative examination and approval systems of Special Enterprise Permission for Establishing Printing Business, Special Enterprise Permission for Individual Engagement in Printing Business and National and Provincial specified Enterprises for Book and Magazine Printing were terminated one after another. Central and local government departments conducted nationwide powerful campaign of rectifying the printing market and cracking down illegal activities in printing, such as illegal publications, fake and inferior label, mark, package, paper of certificate and etc. The Government increasingly places emphasis on the role of industrial associations and organizations, while intensifies self-discipline and faithful service in the industry. The market becomes more regularized and ordered, and lawful operations are ensured and protected. All these efforts have worked to drive the industry in the health and ordered direction.

(2) The industry maintains a dynamic momentum in development with the very fast growing economy and culture.

Some provinces in relatively developed areas have already grown up as large provinces of printing, while pushing hard on their way to the goal of strong province of printing. Some of them place the printing industry in the position of urban industry in their long term development planning and adopt favourable policies for developing the industry. In recent years, the printing industry has become the `second` largest industry in Hong Kong Special Administrative Region, with more than 4,800 printing houses, 40,000 employees and an annual industry turnover of 30 billions HK$.

Hong Kong's printing industry is now in a strategic move to north (the direction toward the mainland) and about 70 % of Hong Kong's printing enterprises have already moved their productions to or invested joint ventures in the mainland of China. Taiwan's printing industry is also on its way of drift to west (the direction toward the mainland) and about 400 Taiwanese printing enterprises have already been relocated in the mainland. Besides these two steams, printing enterprises in other nations are also looking for their fortunes in Chinese printing market. The export growth for the China Printing Industry is a major strategy for many of the established Print organisations.

Thanks to the developed economy in some coastal areas, the strong momentum brought about by the reform & opening-up policy and China's acquisition of WTO membership, regional printing industrial zones are taking shape rapidly. Two regional printing industrial zones have been formed and growing rapidly in Zhujiang River Delta and Yangtse Rive Delta areas, respectively. Zhujiang River Delta, being centered in Guangdong province, is in neighbour with Hong Kong and Macao and is recognized as the World Sixth City Circle, while Yangtse River Delta is centered in Jiangsu and Zhejiang provinces. In these two areas, printing enterprises are relatively large in scale, armed with advanced technologies and equipment, and the total sales income accounts for 3/4 of the national ones. In Bo Hai Economic Area as represented by Beijing and Tianjin cities, printing industry is also on the track of fast growing. With the progress of the Great West Development as well as reconstruction of the old industrial bases in northern China, printing industry in western provinces, especially in Sichuan and Shanxi provinces and also in northern area of China will gain new momentum in development.

(3) Introduction of overseas capitals into the Chinese printing industry has been very greatly accelerated. After China successful acquisition of WTO membership, the government newly approved 170 printing enterprises with foreign investments flowing in from 2002, and the total investment exceeded 1 billion US$. Currently, the country already has 2,200 foreign invested printing enterprises, most of them are clustered in the coastal line areas, about 1,600 in Guangdong Province (in which 90% are of investments from Hong Kong) and 200 in Shanghai.

Zhongshan City, Guangdong Province, as an example. It is a city in neighbour with Hong Kong and Macao, and well known as the Town of Oversea Chinese (because of the fact that most of the households have relatives either living in foreign countries or being returnees from overseas). There are more than 1,300 printing enterprises, among which, 70 enterprises are of foreign investments. China Packaging & Printing Production Base was nominated and set-up in that city. The base occupies a land of 5,000 mu (equivalent to 333 hectare) and has 35 packaging printing enterprises.

In 2003, the total industrial production in the base exceeded 6 billions RMB. Another example is Heshan Astros Printing Ltd., which is invested independently by Hong Kong company (with a registered capital of 1 billion Hong Kong dollar), occupies about 65 hectares' land, has 180,000 square meter constructions, 40 sets of large format sheet-fed colour off-set presses and 10,000 staffs. And, the annual production value reaches 2 billion RMB and all the products are exported to overseas market. Printing enterprises cited above are characterized by large scale, high-tech, advanced equipment, diversified products and good performances. And high profit is another typical feature of these companies, which is believed to be brought about by cooperation among the clustered enterprises in the base. Excellent people training programmes and the use of business models are a major importance to the Chinese business culture.

American R R Donnelley invested and built printing operations in Shenzhen and Shanghai, which have already been running commercially. Toppan Printing Co., Ltd., Japan, is planning to invest 90 millions US$ to set up a large-scale packaging printing and ink manufacturing enterprises in Shanghai with its Chinese partners, after successfully landed a large printing company in Shenzhen 10 years ago. NIPPO Printing CO., Ltd. and Nishiguchi Printing CO., Ltd., Japan, successfully landed in Beijing and Shanghai few years ago. Asian Packaging Centre named by the World Packaging Organisation and approved by the former State Economy & Trade Committee has settled in Hangzhou City, Jiangsu Province.

Also, the construction is already started under a planed investment of 10 billion US$. China South International Industrial Materials City, occupying 1.5 square km lands and with 2.2 million square meters' constructions, is jointly invested by 5 Hong Kong based companies, i.e., Carrianna Group, Man Sang Group, Kin Hip Metal & Plastic Factory Ltd and Luk Ka International Ltd. The total investment was 2.6 billion RMB. These movements provide a good platform for the Chinese packaging printing industry to enter and play in `international markets` under the trend of economy globalisation, while the huge and fast growing printing market in western China renders a new territory to foresighted investors abroad and inside the country. The global trading environment is a major strategic tool for the China Printing Industry.

(4) Transformation of traditional printing industries by using high-tech has made breakthrough. In 1980s, the industry widely adopted the more advanced technology based on computerised laser typesetting and offset press, after eliminated the elder 'Hot Process' based on metallic type and casting, which had been in use for more than one and half century. This was marked as a historical jump for the industry. As a result, technological level of the industry was greatly improved. Some printing enterprises even started to build information management network and carried out enterprises resource planning and business reorganisation. This greatly improved business operation and increased the whole management and core competitiveness.

In recent two years, initiated has been a new round of revolution, as exemplified by the widespread use of CTP, digital colour proofing, commercial web-fed press and sheet-fed 8 colour perfect off-set press. Now, CTP installations have already exceeded 250 sets nationwide. Import of commercial web-fed press maintains a dynamic momentum and about 100 sets have been installed and started commercial operation. Recently, Komori, Mitsubishi, Akiyama International and Heidelberg have released sheet-fed 8 colour perfect off-set presses, targeting mid- and short-run high-end market. This type of press has already gained wide recognition and about 10 sets have already been ordered or installed. China's printing equipment has been, therefore, greatly improved and raised to a higher level.

In the publication printing sector, off-set printing accounts for 90% of the total market and in package printing sector, off-set, gravure, flexography and silk printing account for over 40%, 25%, 8% and 55, respectively.

(5) Structural reform of the industry has also made great progress. Within the current 92,400 printing houses, state-owned and collective enterprises take up 35%; limited and joint-stock companies, foreign invested enterprises and joint ventures take up 21%; private enterprises take up 40%. Coexistence of different types of enterprises is now a new structural pattern of the industry. Reform of stated-owned printing enterprise also shows new progresses. Some non-state-owned printing enterprises have also successfully conducted internal reform.

(6) With the constant growing of the industry, printing education shows new flourish. Right now, there have been about 12 universities and institutes (including departments) that offer graphic arts related programs, with over 16,000 full time students registered in the undergraduate and associate programs and more than 3800 full time students registered in the postgraduate programs. This is the most booming period of time for higher graphic arts education in China.

 
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As a professional book printing factory in China, Image Printing Packaging Ltd focus on book printing and packaging printing mainly for oversea and domestic customers. We are located in Shenzhen city, the book printing and packaging printing industrial center of China and even worldwide. Please be kindly note we offer a wide range of professional customed printing service with aggressive prices
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