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Categories: Book printing >> Printing Blog
Diversity in Book Printing
Origin:Image Printing  Data: 4/30/2011  Keywords: Book Printing Diversity

There is a high proportion of women in pre-entry courses and in book printing, particularly London consumer book printing, to the extent that book printing company are wondering how to attract more men into the profession. About 70 per cent of the workforce is female. In senior management there are a higher proportion of men than in the book printing workforce as a whole, but the position of women has improved at board level. There are a number of women in senior positions across the industry. The study In Full Color (2004) found that only 8 per cent of the book printing profession believed the industry to be culturally diverse, 47 per cent said it is not. A later study found that 92.3 per cent of employees within the book printing industry are from a white background, while 7.7 per cent are from a black and minority ethnic (BME) background. Although this matches the proportions within the UK as a whole, it did not reflect the ethnic make-up of London (71.2 per cent white/28.8 per cent BME), where most of the respondents were based. There is a clearly an opportunity for book printing company looking to broaden the readership for their books.

Catalogues are produced annually to cover the following hardcover book printing jobs, or six-monthly or more frequently. Although the catalogues are mailed to selected booksellers, wholesalers, library suppliers and exporters, they are aimed primarily at teachers, academics, and professionals, those who decide to purchase or adopt the books. They are distributed to schools, academic libraries, institutions, departments; and, where appropriate, to targeted subject specialists or professionals, and to industry. Publishers have experimented with the abolition of printed catalogues and stock lists, on the basis that the information can be accessed online. This has met with mixed success and most publishers have retained print versions in some form. Publishers sometimes produce complete printed catalogues containing summary information on all new and backlist titles. But book printing company also has to pay attention to the growth in sales from the supermarkets and through the internet. It is shown that the market share by value of different retail outlets in the UK, show higher shares for the supermarkets and online. Over time the trend has been for the share of supermarkets and the internet to grow, and for independent bookshops, bargain bookshops and book clubs to suffer a decline. Philip Kogan, Chairman of the independent book printing company Kogan Page, writes about the need for a book printing company to have a full understanding of the relevant sales channels. Today the smell of a title in the book printing company nostrils is not enough. One has to know and be sure of the channels of sale before committing to publication.

 
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As a professional book printing factory in China, Image Printing Packaging Ltd focus on book printing and packaging printing mainly for oversea and domestic customers. We are located in Shenzhen city, the book printing and packaging printing industrial center of China and even worldwide. Please be kindly note we offer a wide range of professional customed printing service with aggressive prices
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