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Categories: Book printing >> Printing Blog
Glossary within Book Printing Field (Head A & B)
Origin:Image Printing  Data: 4/29/2011  Keywords: Book Printing Field

This glossary is a simple look-up guide to key book printing terms, abbreviations and acronyms. The list is not exhaustive and no attempt has been made to provide lengthy definitions.

Add-on extra value added into a product, for example a CD-ROM in the back of a book advance a sum paid in advance to the author in anticipation of the author earning royalties from sales of their work. Advances can be paid on signature of contract, delivery of the typescript, and on publication.
Advance copy the printed copy available once the book is printed and ahead of publication. Advance copies will be sent to the author and used in marketing Aga saga a novel set amongst the Aga-owning English middle class agent a literary agent may act on behalf of an author and negotiate the contract for a book with the book printing company. An agent can also be a third party acting for a book printing company in an export market
Aggregator an aggregator will license the rights to distribute content online from a variety of book printing company.
AI the advance information sheet which contains essential bibliographic and marketing information
AIDA (in marketing) attention, interest, desire, action
airport edition the export paperback edition of a book sold airside at airport shops ahead of the main paperback edition
ALPSP Association of Learned and Professional Society Book printing company
APA Audiobook Book printing Association
BA The Booksellers Association
backlist a book printing company established titles; compare front list
BAPLA British Association of Picture Libraries and Agencies
BCA Book Club Associates
BIC Book Industry Communication
big deal a bundle of journals sold by a book printing company as one package
blad a sample printed section
blog an online journal
blurb the selling copy that appears on the back cover or front jacket flap of the book
book club traditionally a mail order bookseller; now also a reading group
breadcrumbs the links on a web page that enable the user to retrace their route back through the site
bulk a papers thickness
burst binding see slotted binding

Such companies account for most of the industry's sales. Small hardcover book printing publishers are generally started up by people with particular expertise: the information contained here, covering the way in which larger companies with more resources tackle other areas, could still be invaluable to them. Apart from the decision to print a book and raising the money, all the other work could conceivably be outsourced, under the publisher's direction, to freelancers or separate companies. Book Printing companies of all sizes have increasingly outsourced work in order to reduce their staff overhead costs, a process that began in the editorial departments. But there are potential drawbacks: the publisher may have less control over the way the books are produced; lose the marketing emphasis projected by its own employees committed solely to its books; run the risk of outsourcing core competences; and contribute to the margins of sub-contractors.  

UP -- Glossary within Book Printing Field (Head C)
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As a professional book printing factory in China, Image Printing Packaging Ltd focus on book printing and packaging printing mainly for oversea and domestic customers. We are located in Shenzhen city, the book printing and packaging printing industrial center of China and even worldwide. Please be kindly note we offer a wide range of professional customed printing service with aggressive prices
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