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Categories: Book printing >> Printing Blog
Special Sales Channel for UK Book Printing Industry
Origin:Image Printing  Data: 4/25/2011  Keywords: UK Book Printing Industry

Book printing company can operate through a variety of sales channels, and the choice of channel will depend on the sector in which they operate. The sales success of consumer books, for example, depends on retail exposure. As we saw, an important purchase prompt is being visible in the shops. The booksellers are the consumer book printing company most important customers and the sales channel at which they direct most of their marketing and sales effort.
But book printing company also has to pay attention to the growth in sales from the supermarkets and through the internet. It is shown that the market share by value of different retail outlets in the UK, show higher shares for the supermarkets and online. Over time the trend has been for the share of supermarkets and the internet to grow, and for independent bookshops, bargain bookshops and book clubs to suffer a decline. Philip Kogan, Chairman of the independent book printing company Kogan Page, writes about the need for a book printing company to have a full understanding of the relevant sales channels. Today the smell of a title in the book printing company nostrils is not enough. One has to know and be sure of the channels of sale before committing to publication. Except for the occasional wild success, which can come from a small or large company, the conventional book trade is a hard sell nowadays. 
 

The estimates above are called direct costs in that the publisher can identify the labor and materials related to the production of this hardcover book printing, payable to external suppliers. For under 5,000 the publisher can produce this book economically. The page extent is an important factor in determining costs and for some production headings; the publisher would have worked out a set per page cost. Following the product specification is a table of estimated production costs for the paperback edition, stated in GBP (Great Britain pounds). Each row has the prefix F (fixed costs which do not depend on the quantity produced) or V (variable costs which change with the quantity produced). The costs given for the F rows leading down to cover origination are set against the first printing of 1,200 paperback copies, and are not carried over to the second printing, the straight reprint of 500 copies. The variable costs of cover printing, binding, text paper, and litho printing relate to the quantities of the first and second printings. The fixed costs represent 70 per cent of the total production cost of producing 1,200 paperback copies. The impact of setting the fixed costs against the first printing becomes very evident in the totaled production costs.


 
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As a professional book printing factory in China, Image Printing Packaging Ltd focus on book printing and packaging printing mainly for oversea and domestic customers. We are located in Shenzhen city, the book printing and packaging printing industrial center of China and even worldwide. Please be kindly note we offer a wide range of professional customed printing service with aggressive prices
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