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Categories: Book printing >> Printing Blog
Rights Sales between Book Printing Company
Origin:Image Printing  Data: 4/25/2011  Keywords: Book Printing Company

Book printing company contract sets out the scope of the book printing company to license various kinds of rights to other firms the licensing business model. These rights allow other companies to exploit the book in different ways, media, territories and languages. Rights sales can be important to a book printing company since the income attracts little in the way of direct costs and is often simply extra profit. In consumer book printing the contract is frequently drawn up by the author agent and sets out the rights available to the book printing company.
The large book printing company maintains separate contracts departments which put into the contractual detail the outcome of the agreements reached with authors, agented authors and with book printing company from whom they have bought, and with licensors to whom they have sold rights. There are also contract specialists who offer their services to book printing company and agents. The selling of rights may be done by editors and sales staff. However, medium to large book printing company employ specialists to sell rights actively. A small department consists of a rights manager and assistant; larger ones have staffs that specialize in particular rights or regions of the world. A book printing company may use rights selling agents abroad (for example in mainland Europe, the USA and Japan) who receive a commission of, say, 10 per cent on sales made.

It therefore seeks a high discount off the hardcover book printing company catalogue price of 75 to 80 per cent. The author royalty is included in the price paid by the club, and is usually either 10 per cent of the book printing company net receipts or 50 per cent of the manufacturing profits. Some book clubs, however, offer royalty-exclusive deals where the book printing company receives a royalty of 5 to 7.5 per cent based on the club price and on copies sold. A book club editor selects the books for a clubs programmer. They are sent sample material, often manuscripts, sometimes proofs. The book printing company aim is to secure a firm bulk order from the club early. The complexity of these deals, involving close contact with the production department, makes it very difficult for author agents to enter this form of rights selling. Peter Usborne, founder of the children book printing company Usborne, comments about co-editions. You have to invest in each of the books you produce; you have to create something that is more expensive than your partner can afford to create so that they will buy it from you rather than making it themselves. The clubs edition can be co-printed with that of its own thereby lowering the per copy cost of production to the benefit of the margin on the trade edition, especially on illustrated color books. A major club will sell the book to its members at a significant discount off the book printing company catalogue price. A programmer of new editions may be important in non-fiction and essential in textbook publishing, in order to refresh the list and keep titles up to date. Rebranding the list in new covers can also achieve this. A strategic view includes planning digital developments, for example in the areas of travel or textbook publishing.


 

 
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As a professional book printing factory in China, Image Printing Packaging Ltd focus on book printing and packaging printing mainly for oversea and domestic customers. We are located in Shenzhen city, the book printing and packaging printing industrial center of China and even worldwide. Please be kindly note we offer a wide range of professional customed printing service with aggressive prices
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