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Categories: Book printing >> Printing Blog
ISBN and EDI Applied to Book Printing Field
Origin:Image Printing  Data: 4/23/2011  Keywords: Book Printing Field

Along with the development of electronic identification technology, within book printing field, ISBN and EDI are applied to many sectors throughout whole trade workflows commonly. The foundation stone on which all book trade electronic transactions and information systems are based was the introduction in 1967 of the standard book number (SBN). By 1970 it had become internationally accepted. The ISBN incorporates the language of origin, the publisher, and the unique identifier of each book or edition. The last digit is a check to ensure the preceding digits are correct. ISBNs are also used by publishers to identify other kinds of products such as audio books, CDs and eBooks. The digital identifier for journals is the international standard serial number (ISSN).

In 1979, Tele Ordering was launched by Whitaker. This enabled booksellers to transmit orders electronically overnight into the computers. Tele Ordering was the book trades first proprietary electronic trading system deploying an early form of electronic data interchange (EDI). EDI facilitates the exchange of data between computer systems, saving trading partner time, errors and cost by avoiding the use and handling of paper and making it unnecessary to rekey information. By the mid-1980s standards were developed to convert the ISBN into the European article numbering (EAN) bar code. This appears on the back cover of books. By the early 1990s most main UK bookshops had installed electronic point of sale (EPOS) systems which read the bar codes. The collection of EPOS data from the UK general retail market by Nielsen from the late 1990s aided the management of stock during the rise and fall of titles sales. The allocation of ISBNs in the UK is made by the UK International Standard Book Numbering (ISBN) Agency. On 1 January 2007, the ISBN changed from 10 to 13 digits, and all existing ISBNs were prefixed by 978. The resulting 13-digit number is identical with the EAN-13 number that is currently encoded in the bar code.

The great dangers are underestimating costs, overestimating demand, and under pricing. This leads not only to a loss on the individual hardcover book printing, but also can wipe out the profit on others. Successful books can always be reprinted, but at a price and quantity which again are chosen to avoid loss. If a book is likely to be added to the backlist, there may be an argument for accepting a lower than usual gross margin on the first printing, on the grounds that a reprint will have a much healthier margin. The first printing of a school textbook may attain no profit, but the hoped-for second and subsequent printings should move it into profitability. Also hardbacks can perhaps tolerate a lower gross margin, since the follow-on paperback will not have the production fixed costs to bear. Other factors affecting the pre-publication decision concern the level of investment at risk, for example very high advances or a large investment in a major textbook, and its duration. Several combinations of price and print run may be tried out, including worst case scenarios, and the break-even may be calculated. A project break-even point is the minimum quantity that must be sold to cover the production costs and the advance or royalty. Also included might be a proportion of the overheads. On some proposals, if the break-even is considered attainable, that may inspire sufficient confidence to go ahead. Some publishers calculate the cashflow and the interest incurred over time.

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As a professional book printing factory in China, Image Printing Packaging Ltd focus on book printing and packaging printing mainly for oversea and domestic customers. We are located in Shenzhen city, the book printing and packaging printing industrial center of China and even worldwide. Please be kindly note we offer a wide range of professional customed printing service with aggressive prices
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