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Categories: Book printing >> Printing Blog
The Distribution within Book Printing Field
Origin:Image Printing  Data: 4/23/2011  Keywords: Book Printing, Book Printing China, Distribution

Within book printing field, the distribution of books, journals and new media products is critical to the role of getting its product into the hands at the right time and in the right quantities. The key aspects of distribution (sometimes called logistics) are customer care, accuracy in order fulfillment, speed and reliability in dispatch, physical protection of the product, and economies in dispatch. Failings in these areas lead to lost sales, diminished retail display, increased cost to the publisher and loss of confidence by bookseller and reader; improvements give the publisher a competitive marketing edge. Book distribution is an enormous challenge and exhibits unusual characteristics. Many other kinds of goods produced by manufacturers (often on continuous production lines) are supplied directly to wholesalers and then on to the retailers. But publishers hire printers to manufacture the books which are delivered to the publisher or its distributor; and for their size carry an enormous range of new and backlist products stored for a long time. In the main, publishers supply retailers directly.
Despite the growth of the wholesalers, book wholesaling in the UK is concentrated on consumer books. The customers for books extend beyond the retail trade. Publishers receive massive numbers of small orders, the profits from which may not cover the distribution and credit cost. Yet book retailers demand faster and more reliable distribution in order to compete against other kinds of products. UK publishers export vigorously and distribute to most countries from the UK via a myriad of arrangements and carriers. In material handling terms, book distribution presents extremes, ranging from one or more titles of varying size or other media products up to a container load. Publishers face the return of unsold books from the book trade (typically in the range of 10 to 20 per cent of sales), which are credited accordingly; and if the books are damaged or of low value they destroy them. KPMG in 1998 estimated that the average cost of publisher distribution was amongst the highest in industry and represented 13 per cent of sales, while that of a consumer goods manufacturer was 6 per cent.

The condensation of these chemicals hardcover book printing job takes place in the drying section on the paper machine, and the reaction product (being highly water-insoluble) produces an effect on the paper sheet to increase its wet strength. Wet-strength papers are particularly useful for outside packaging as they are stable in adverse atmospheric conditions. They can remain sufficient wet strength for a long time under wet condition and are also suitable for the packaging printing of gods which themselves are wet. They are again frequently used for paper sacks. The condensation of these chemicals takes place in the drying section on the paper machine, and the reaction product (being highly water-insoluble) produces an effect on the paper sheet to increase its wet strength. Wet-strength papers are particularly useful for outside packaging as they are stable in adverse atmospheric conditions. They can remain sufficient wet strength for a long time under wet condition and are also suitable for the packaging printing of gods which themselves are wet. They are again frequently used for paper sacks. A wet-strength paper is a paper that remains strong when fully saturated with water. It is easy to define this in principle, but considerably more difficult in practice. We must first of all distinguish between wet-strength papers, waterproof papers and moisture or water-vapour-resistant papers. A water-vapour-resistant paper must contain a barrier, usually a plastic or metal film, to resist the penetration of water vapour. A waterproof paper is one that sheds liquid water easily. On the other hand, wet-strength papers will often be saturated with water, and under these conditions they must still retain strength. By definition, wet-strength paper should retain at least 30% of its dry strength when these two strengths are measured by means of the bursting strength test.

 
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As a professional book printing factory in China, Image Printing Packaging Ltd focus on book printing and packaging printing mainly for oversea and domestic customers. We are located in Shenzhen city, the book printing and packaging printing industrial center of China and even worldwide. Please be kindly note we offer a wide range of professional customed printing service with aggressive prices
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