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Categories: Book printing >> Printing Blog
Promotional Materials to Distribution Channel within Book Printing
Origin:Image Printing  Data: 4/23/2011  Keywords: Book Printing Promotional Materials

Book Printing Promotional Materials

The book printing company too may mail promotional material direct to wholesalers, booksellers, libraries, British Council offices, academics and professionals, send books for review to learned journals, send complimentary copies of textbooks to influential people and operate an inspection copy service from the UK. The promotion efforts of publisher and agent may overlap. Of equal importance is the quality and regularity of the response from agents and representatives. They provide feedback on their activities and on market conditions, and specific feedback on individual titles, such as requests for more material. Overwhelmingly, however, export sales are generated by personal selling. The senior sales staffs give presentations to agents and main customers on their visits to the UK, at book fairs, and in their own countries. Their trips may last two, three or more weeks, and encompass half a dozen countries, 30 to 40 customers or just one. They primarily sell to agents sales managers or directors concerned with imports and may brief the reps at a conference. They discuss all aspects of their trading relationship and assess the effectiveness.

In order to meet the market demands created due to economical developments for hardcover book printing, more and more trade book printing houses were endorsed to this filed. The demand creates the supply. The economical revolution pushes and expedites it to realize. Throughout the 1960s and 1970s, much of the publishers fast-growing prosperity was based on readers affluences and increasing public expenditure. Sales of hardback adult and children??s books were underpinned by generous government funding of schools and libraries. However, mass-market paperback book printing grew substantially and was carried out by separate firms. In the main they acquired reprint paperback rights from the houses that originated titles in hardback. Literary agents, who increasingly began to represent the interests of fiction and non-fiction authors, were resented by some traditional publishers, who saw them as unwarranted intruders into the publisher-author relationship. New publishers arose producing in large quantities highly-illustrated non-fiction books in full colors at low and affordable prices. The 1960s brought great optimism as in other cultural industries such as music and fashion. Many famous trade books were printed and distributed by famous publisher in vary large quantity. Many excellent publishers also developed and strength their power and influence.

Compared with the situation in 1950S, the industry had a great progress. In the 1950s, in England book printing workshops were broadly based with around 50 medium-sized firms each employing around 50 staff and issuing several hundred titles per year, usually in hardback books. The publishers were owned privately, usually by family members who held a majority share. They concentrated on fiction and non-fiction books although they also developed educational books and academic lists. 

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As a professional book printing factory in China, Image Printing Packaging Ltd focus on book printing and packaging printing mainly for oversea and domestic customers. We are located in Shenzhen city, the book printing and packaging printing industrial center of China and even worldwide. Please be kindly note we offer a wide range of professional customed printing service with aggressive prices
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