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Categories: Book printing >> Printing Blog
Sales and Distribution to International Book Printing Market
Origin:Image Printing  Data: 4/23/2011  Keywords: International Book Printing Market

In countries where there are international book printing companies connected through ownership with the UK publisher, such sister firms usually have the exclusive right to publish the UK firms output. For example, Oxford University Press has a number of branches around the world. Nevertheless, certain UK titles may be licensed to, or distributed by, other firms. Branches or sister companies may develop publishing operations aimed at their own domestic market and for export throughout the group. They mainly concerned with promoting the firms books, liaising with and supervising arrangements made with local distributors, opening up the market and, when appropriate, employing local representatives.

The export-orientated ELT divisions of major publishers typically have their own export sections deploying all of the above methods. Publishers may also employ full-time local nationals in some areas to represent their interests. The staff numbers of UK export departments are paradoxically far smaller than the home sales side because much of the work of promoting and selling books is carried out abroad. The main export arrangements are as follows. The market for digital content has been stimulated by the government provision of eLearning credits over a five-year period up until 2008; in response publishers have developed a range of CD-ROM and online products, including those for interactive whiteboards. Apart from visiting schools, reps ensure that their books are included in the school library, maintain contact with inspectors and local authority advisers, and sometimes conduct seminars. They are also involved in setting up and staffing local exhibitions and the major exhibitions linked to national subject conferences held in vacations. Generally speaking, reps who work long hours during term time benefit from the school holidays.

The Horrid Henry stories are popular with the age group 5 to 9 narrative and may include just a few words up to possibly several thousands of hardcover book printing jobs. They may be created by an illustrator or writer, and invariably need co-edition partners. Story books for younger fiction tend to have more text and may be published in paperback in smaller formats, with black and white, or color illustrations; and are designed for children reading their first whole novels. There are major series produced by many of the main trade publishers as well as reading schemes by the educational publishers. Moving up, and through, the 9C12 age group, longer length novels of up to 35,000 words come into play as well as the more recent mass-market genre series. Above 11C12, there are the teenage or young adult, fiction titles. Much middle and young adult fiction is published straight into paperback. 

A group from babies to toddlers may be described as the parent pointing stage. Included here are the so-called novelty books, a category of ever-widening inventiveness, such as board books and bath books, sound story books with electronic panels, coloring and activity books, question and answer books, pop-ups; and the lower end of picture books. Books for the very young need to be durable and often use cloth, plastic or hardback binding. The production departments of children publishers are particularly concerned with product safety.

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As a professional book printing factory in China, Image Printing Packaging Ltd focus on book printing and packaging printing mainly for oversea and domestic customers. We are located in Shenzhen city, the book printing and packaging printing industrial center of China and even worldwide. Please be kindly note we offer a wide range of professional customed printing service with aggressive prices
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