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Categories: Book printing >> Printing Blog
Sales Skills Required within International Book Printing Market
Origin:Image Printing  Data: 4/23/2011  Keywords: International Book Printing Market

In international book printing market, there are various ways of organizing export sales staff within a publishing house. In small firms the sales director may be responsible for home sales and for export arrangements, spending perhaps one or two months abroad annually.

In larger firms there are separate export departments headed by an export sales manager, who reports to the sales director. An export manager may be supported by office staff. In still larger firms, there may be an international sales director in charge of staff such as regional sales executives or area export managers who look after all the group lists in specific areas of the world, such as mainland Europe, or are possibly concerned with particular lists of the group. They are usually responsible for all export sales within their designated areas and for the arrangements made with various kinds of overseas agents. Their direct selling may also extend to major importers and bookshops. A characteristic of staff in international sales is that they are usually expected to spend anything from three to six months abroad. Medium and large publishers may employ British sales representatives who cover parts or the whole of Europe or other areas of the world. Broadly, the larger the companies, the smaller the geographical area covered by each representative; but compared to the home market their territories are vast and their calls to importing book trade customers far less frequent. They are either home-based, travelling regularly, or resident overseas. Some of the major publishing groups station UK nationals in small offices in countries outside the fields of operation of their overseas firms.

Small and medium hardcover book printing company either distribute themselves or use independent distributors; they also may use the larger book printing company (or wholesalers), all of which are eager to increase their turnover. Some may use a mixture, supplying direct sales themselves but using third parties for trade and export sales.

Third-party distributors offer to book printing company the complete service of bulk storage, invoicing, customer service and cash collection, and delivery for which they charge around 12 per cent of sales: less for larger book printing company and more for smaller book printing company. In logistical terms, the difference between a wholesaler and distributor is that a distributor will provide additional services, while a wholesaler will traditionally give sale without transformation (although wholesalers have been seeking to add to their offer in recent times). The distributor TBS (The Book Service Ltd) owned by Random House, handles orders for book printing company such as Faber & Faber and Quercus. Book point and little Hampton Book Services are owned by Hachette. With the development of faster and more reliable transportation systems, including air freight, there is a movement away from overseas stockholding agents to direct supply from the UK, giving a greater opportunity to price books more competitively in many markets.

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As a professional book printing factory in China, Image Printing Packaging Ltd focus on book printing and packaging printing mainly for oversea and domestic customers. We are located in Shenzhen city, the book printing and packaging printing industrial center of China and even worldwide. Please be kindly note we offer a wide range of professional customed printing service with aggressive prices
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