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Categories: Book printing >> Printing Blog
The Key Period and Busiest Time for Book Printing Field
Origin:Image Printing  Data: 4/23/2011  Keywords: Book Printing Field

For book printing field, the key period and busiest time for reps is the spring term when teachers select what they will use for the next school year, their financial year usually begins on 1 April. The summer term is quieter; the winter term becomes progressively more important towards the end. Educational reps carry heavy cases of books (sometimes several hundred titles), and the promotional material, including advance information on forthcoming titles. In small primary schools, head teachers usually choose the materials to be used; in secondary schools and large primary schools departmental heads have the most influence. Thus a rep will try and see them, sometimes by appointment to talk about forthcoming titles, but mainly to show them finished copies. Teachers are asked what they are using and whether they are satisfied. If it is a competitor book and there is a sign of hesitation, this provides an opening for a rep to discuss the merits of his or her books.

Experienced reps know the content not only of their own books but also of their competitors too, and recount the experience of teachers in other schools. If a teacher shows sufficient interest a rep will ask for an inspection copy to be sent. Occasionally copies of key books are left behind. Although priority is given to new books, especially those introducing a comprehensive course of study for National Curriculum core subjects, the promotion of the backlist is vital. In those schools which manage their own budgets, reps encourage direct orders to the publisher, offering incentive discounts on sizeable quantities if necessary. Market research includes the regular feedback of information such as teacher suggestions, the response of teachers to their own and competitor books, information on competitors, buying policies, local authority guidelines affecting purchases, and gaps in the market. Sometimes reps suggest ideas for books to the commissioning editors, give advice to teachers who are considering authorship and discover new authors.  

When signing up a new fiction writer for hardcover book printing job, the editor may decide on a two or three if the first novel is a hit, the author is already safely under contract for the second novel. There may be an optimum publication date which would maximize sales. The book may be topical or need to be published for the Christmas market. In the case of textbooks, bound copies will be needed for inspection by teachers in time for the details to be added to the relevant reading lists.

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As a professional book printing factory in China, Image Printing Packaging Ltd focus on book printing and packaging printing mainly for oversea and domestic customers. We are located in Shenzhen city, the book printing and packaging printing industrial center of China and even worldwide. Please be kindly note we offer a wide range of professional customed printing service with aggressive prices
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