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Categories: Book printing >> Printing Blog
Sales in Schools Book Printing Industry
Origin:Image Printing  Data: 4/23/2011  Keywords: Book Printing, Book Printing China, Schools Book Printing

School textbook printing and some children book printing company employs a core of full-time educational reps supplemented with term-time reps often parents or ex-teachers. The large publishers have separate sales forces covering primary and secondary schools, and possibly the further education sector. Additionally, they may appoint specialist advisers (ex-teachers) in the major subject areas. They provide product training for reps, give talks to teachers and promote to local advisers. A rep of a large company may cover just two counties while one in a small company may have to cover a whole region.

Reluctant buyers are eventually triggered into building up their stock by the students. Only a small number of booksellers stock monographs and high-priced reference books; such books are supplied by bookshops in response to orders. However academic reps also sell titles more dependent on retail exposure, these may be used by students as background reading or for reference. One example is OUP series of Very Short Introductions. A crucial aim is to get bookshops to stock and display the books. Booksellers are encouraged to distribute promotional material and to mount special displays at back-to college time. Another activity is setting up and attending exhibitions at academic conferences. Large firms employ full-time staff solely for UK and European conferences. Against the background of the decline in campus bookstores and the reluctance of booksellers to hold stock of academic titles, conference exhibitions provide an opportunity for academics to see the main titles. During term time reps usually visit two to three secondary schools per day or up to five primary schools. Large primary schools warrant coverage similar to a secondary school. The number of schools visited per day is related to their proximity. Educational publishers usually hold two or three sales conferences a year, before the opening of terms, at which the commissioning editors present the new books and digital resources. The marketing/sales manager directs the priorities. The reps relate what they are told at the centre to their particular areas and schools. Conferences enable the reps to report on sales, and on the response from their schools. 

Amazon has such a service with Search Inside, and some major publishers have started similar schemes to hardcover book printing services. Other publishers are less sure of the benefit of having their books digitized by such major players as Google and Amazon. It is terribly short sighted to see this as a marketing opportunity. It may lead to a sales increase in the short term, but in 20 years time it may result in no sales. We do not know, once they have this material, what they will do with it. Internet marketing does have huge potential for the niche publishers both large and small. Specialist and academic titles are unlikely to be widely stocked in bookshops. The publishers can establish specialist interest, internet communities around their publications to whom they can directly sell their titles. For some of the well-known academic and specialist publishers, direct sales of their books from their websites grew quickly, along with sales via internet booksellers.

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As a professional book printing factory in China, Image Printing Packaging Ltd focus on book printing and packaging printing mainly for oversea and domestic customers. We are located in Shenzhen city, the book printing and packaging printing industrial center of China and even worldwide. Please be kindly note we offer a wide range of professional customed printing service with aggressive prices
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