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Categories: Book printing >> Printing Blog
Imposition and platemaking for book printing products
Origin:Image Printing  Data: 4/20/2011  Keywords: book printing products

The book printing plates on a press do not print one page at a time. Rather each sheet of paper, printed both sides, carries 8, 16 or 32 pages (or multiples of these), and is subsequently folded several times and cut to make a section (or signature) of the bound book.

Since printers have different sized presses and different binding machinery, each printer is responsible for its own imposition: the arrangement of the pages that will be printed on each side of the sheet so that once the sheet is printed and folded the pages will be in the right sequence and position. The publisher will supply the printer with PS or PDFfiles that have been prepared by the designer or typesetter. The printer then imposes the pages on to each plate - this is called computer to plate (CTP).

Low-resolution PDFfiles can be conveniently put on the web for either downloading or viewing within a browser. The user sees a replica of thefi nal printed page. Journal articles are often presented in PDF for the ease of librarians and others wanting a common standard, and for publishers who are working with print-designed documents. PDF files can offer most of the attributes of paper documents C page structure, elaborate graphics, and meticulous design C along with a host of extra features that can only work electronically.

Content may also be originated as, or converted into XML data. Structured mark-up of the text using XML, independent of any typographic mark-up, allows the text to be published in different ways. From a source XMLfile, the content can be published as a book, an ebook, an HTML (HyperText Markup Language) file for the web, or on a handheld device. Publishers alsofind it easier to sell XML data to third parties for electronic publication. Its use facilitates the online linking of elements such as bibliographic references and illustrations.

To avoid diluting the buyers interest the rep, aware of his or her buying pattern and hardcover book printing customers, concentrates on those titles likely to sell in that particular shop, retailer customer profile differ greatly. There is a common understanding between an experienced rep and a good buyer with regard to the titles and order quantities that can be sold in that particular shop. Weak buyers need help. A good buyer is often aware of the books before the rep calls and can estimate within a few seconds the number of sales. But a buyer may want a larger quantity than the rep had in mind or conversely may place an order which the rep feels is too low. Knowing that the book is selling well elsewhere or sensing that the buyer does not appreciate some aspect, the rep mentions that and suggests a higher quantity. If the rep is trusted, the buyer may increase the order. Part of the persuasion may involve the rep in allowing greater freedom on returns within the firms overall policy. But selling too many copies which are merely returned erodes the booksellers and publishers margins.

In practice reps may tactfully remind buyers of new and backlist titles missing from the shelves, reshelf misplaced titles or mention a title that is gaining media attention. When visiting the branch of a chain, the rep will check that the store is complying with the display and positioning of key titles as agreed with head office. Backed up by attractive POS material, the rep tries to persuade the bookseller to mount special window or in store displays offering incentive terms if necessary. They will receive a weekly email from head office with news of media coverage which is relevant to titles on the list. The bookseller may ask the rep to arrange an author signing session in the shop. Reps also feed back promotion needs requested by customers or promotion ideas used by other publishers which could be emulated; and occasionally reps make editorial suggestions. They may also chase debts.

 
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As a professional book printing factory in China, Image Printing Packaging Ltd focus on book printing and packaging printing mainly for oversea and domestic customers. We are located in Shenzhen city, the book printing and packaging printing industrial center of China and even worldwide. Please be kindly note we offer a wide range of professional customed printing service with aggressive prices
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