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Categories: Book printing >> Printing Blog
Sales Forecasting of Book Printing Jobs
Origin:Image Printing  Data: 4/16/2011  Keywords: Book Printing, Book Printing China, Sales Forcasting

Sales forecasting in book printing field and translating it into the actual number to print of a book, especially one of expected high sales volume, is part of the risk decision for the publisher. The view of the sales department is critical. Printing too many copies at the outset would lead to large stock write-offs if the book does not sell; printing too few and being unable to fulfill demand quickly enough on reprint would lead to lost sales and antagonize the book trade and readers. For consumer book publishers, the all-important Christmas market of short intensity is the most difficult to predict, with surprise and often quirky bestsellers popping up each year.

In theory, the sales department of a consumer book publisher should receive the orders from the book trade three months ahead of publication - in practice; orders often arrive after the publisher has set the print run quantity. Therefore the publisher has to forecast. The management of the sales department has conventionally based their forecasts on judgments and experience, historic data of the firm similar books, and the conversations they have held with the book trades senior buyers. More recently they have the aid of forecasting software, either the publishers own or supplied by specialist firms.

If you have a report priced at $12 or less for a hardcover book printing job, you may list it in H. W. Wilson Vertical File Index. VFI is sent to libraries and a mention usually results in a number of sales. VIRAL MARKETING is when you send out an email message to a few friends or associates and they forward it to others in their email address book. Those recipients forward it and so on. Now the group receiving your email is growing geometrically as your message affects an ever-increasing number of people. Your viral missive may be humorous, a deeply moving story or a valuable piece of information that recipients feel compelled to share with others. If you have cleverly designed your message around your book or subject matter, the exposure to it will grow like a chain letter. The best part of this viral proliferation of your sales message is that it comes with an implied endorsement of the forwarder. 

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As a professional book printing factory in China, Image Printing Packaging Ltd focus on book printing and packaging printing mainly for oversea and domestic customers. We are located in Shenzhen city, the book printing and packaging printing industrial center of China and even worldwide. Please be kindly note we offer a wide range of professional customed printing service with aggressive prices
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