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Categories: Book printing >> Printing Blog
Postal Mailing Materials for Book Printing
Origin:Image Printing  Data: 4/12/2011  Keywords: Book Printing Materials

Postal mailing materials for book printing can still be done very cheaply and, for example, some publishers use mail houses in India. While email provides a highly cost-effective method of mailing, companies must ensure that its use stays within the law. The advice from the Information Commissioners Office is that you must not contact individuals without their prior consent unless you have obtained their details in the course of a sale or negotiations of a sale, you only contact them about your own similar products or services and you give them the opportunity to opt out of receiving further marketing messages each time.

Direct marketing sells books quickly (most feedback is usually in weeks, not many months) and a response rate of 1 or 2 per cent would be thought a success, though rates of up to 5, 10 or 15 per cent plus are possible. If poorly executed, much money can be lost even though the books are sold at full price or at modest discount. Telemarketing, by a own staff or by a retained agency, is sometimes used to follow up a mail shot, for example, to reach teachers and professionals at their place of work. It may be used to follow up renewals of journals and online reference subscriptions. However, it plays a relatively minor part in the marketing mix.
  

Promotion is less expensive and more successful when you use book reviews, news releases and if appropriate to your book, a limited amount of highly-targeted direct email advertising. Hardcover book printing reviews are editorial copy that is much less expensive and far more credible than space advertising.

For most nonfiction books, there are over 500 appropriate magazines, newsletters, and newspapers columns that should receive review packages. Sending out books for review is the most effective and one of the least expensive things you can do for your book. Image Printing maintains mailing lists for more than 90 types of magazines, newsletters and newspaper columns. Before you send your new book off to specialized magazines and newsletters, send them to the following special reviewers and other important contacts. Build your review foundation.

 
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As a professional book printing factory in China, Image Printing Packaging Ltd focus on book printing and packaging printing mainly for oversea and domestic customers. We are located in Shenzhen city, the book printing and packaging printing industrial center of China and even worldwide. Please be kindly note we offer a wide range of professional customed printing service with aggressive prices
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