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Categories: Book printing >> Printing Blog
Direct Sales to Book Printing Products
Origin:Image Printing  Data: 4/12/2011  Keywords: Book Printing Products

Most book printing products are sold via booksellers (including Amazon) to end-users. Some booksellers, especially the specialist, sell by mail order and may produce catalogues. The book clubs (general interest and specialist), direct selling companies and internet booksellers are the main mail-order channels. But some publishers sell a proportion, or indeed a major proportion, of their products directly to end-users. In the consumer market, Readers Digest is best known for its large-scale direct marketing campaigns.

College textbook publishers, in response to declining campus sales and the growth of internet purchasing, are encouraging direct purchase by offering incentives to students. The publishers of high-priced reference or online works sell directly to defined professional markets (for example legal, accountancy, finance and business), though some of their products, such as books, pass through booksellers and library suppliers. The academic and STM publishers likewise actively solicit direct orders.

Best practice is to ask individuals to opt in to receiving marketing messages rather than opt out high-level books from academics, scientists and professionals. Publisher displays at conferences can also be an effective method of reaching these markets. Journal publishers promote their journals directly to researchers and librarians primarily to secure institutional subscriptions from libraries. The bundling of electronic journals now leads librarians to choose packages that offer the best value. However, journal publishers also offer subscriptions at much lower rates for personal use, which are supplied directly. Their aim is to convert personal subscriptions into full-priced institutional subscriptions.

The Direct Marketing Association has launched E-MPS. Like their Mail Preference hardcover book printing Service, you may place your name on their opt-out list indicating that you do not wish to receive email solicitations. DMA members are supposed to use this list to suppress e-MPS consumers from their own lists. You can also fill in the opt-out form at the Direct Marketing Association. Anti-spam controls used by some service providers will block messages with certain words. Protect them from SPAM and other annoying intrusions while retaining their addresses for your own use. Treat their email address as you do their credit card numbers; never provide their contact information to anyone.

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As a professional book printing factory in China, Image Printing Packaging Ltd focus on book printing and packaging printing mainly for oversea and domestic customers. We are located in Shenzhen city, the book printing and packaging printing industrial center of China and even worldwide. Please be kindly note we offer a wide range of professional customed printing service with aggressive prices
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