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Categories: Book printing >> Printing Blog
Direct Marketing within Book Printing Jobs
Origin:Image Printing  Data: 4/12/2011  Keywords: Book Printing Jobs

Direct mailing materials are helpful to marketing process within book printing jobs. These materials such as brochures, leaflets, DM reach to target forms large part of the work of promotion staff in educational, academic, STM and professional book and journal publishers. The relevant audience could be teachers in schools, university lecturers and librarians, or business and legal professionals. Together with mailed subject catalogues (and to some extent reviews) it is the main promotional means by which these groups can learn about new and related backlist titles (monographs are normally promoted only once).

Together with the editor, the promotion controller works out the scope of the market, the best approach, what kind of mailing piece is appropriate including email, the time it should be distributed (usually around publication) and to whom, which mailing list to use, within the allocated budget. The controller writes the copy, often designs it, and carries through the production stages. Depending on the export arrangements, material may be mailed direct to libraries, teachers, academics and booksellers in selected countries. Other promotional material includes flyer or show cards which authors can distribute or display at conferences, exhibitions or other events.

In anticipation of your new hardcover book printing and coming off the press, address shipping bags to those places listed below and stuff them, as appropriate, with cover letter, review slip, photocopied Advance Book Information form, and a 4" x 6" or larger black-and-white photograph of the book's cover. Include brochures, copies of early reviews and other materials to convince reviewers that the book has been accepted by others. Do not skimp here. Then when the truck arrives from the printer, stuff the books into the bags and ship them off. Note what is said about each of the addressees, because some may not be appropriate to your book. If yours is an adult scientific text, do not bother to send it to the Horn Book magazine, which reviews children's books. Time is of the essence.

These early review copies must be sent out as soon as the truck arrives from the printer. Reviewers like new books. Books are copyright dated so it is easy to tell when they are not new. Equally important, most of your initial sales will come from these reviews. So if you do not get moving with your review copy program, that inventory will not move out. Meanwhile, the dated books are getting older every day.

Welcome to Image Printing,We are a professional China color book printing company . We provide full color printing service to the worldwide based on productions in Shenzhen China.We equipped our factory with advanced printing machines from the famous factories all over the world to assure our customer high quality book printing service

 
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As a professional book printing factory in China, Image Printing Packaging Ltd focus on book printing and packaging printing mainly for oversea and domestic customers. We are located in Shenzhen city, the book printing and packaging printing industrial center of China and even worldwide. Please be kindly note we offer a wide range of professional customed printing service with aggressive prices
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