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Categories: Book printing >> Printing Blog
Serial Rights for Consumer Book Printing
Origin:Image Printing  Data: 4/12/2011  Keywords: Consumer Book Printing

In consumer book printing, publicity staff instead of the rights department may sell serial rights to their contacts in the press and magazines. Extracts or serials should appear around book publication and produce income and publicity. Eye-catching material, the posters, display kits, copy holders, presenters, brochures, badges etc is designed to focus booksellers and readers attention on major books, series or brand imprints; to make shops more enticing; and to capture display space both at home and abroad. Produced mainly for consumer books (but sometimes for major reference books and textbooks), most is declined or thrown away by booksellers.

Nevertheless, it shows the publishers commitment to the book and assists advance selling to the book trade and customers abroad. Sometimes a publisher may provide major retailers with spinners or special shelving for a series, but books are usually displayed on tables or standard shelving in the larger shops.

CALLER ID calls can be blocked to regular numbers. But printing service calls to 800 numbers cannot be blocked because the receiver is paying for the call. Only the party paying for the call can block it. Also, Caller ID has nothing to do with unpublished numbers, even the unlisted numbers are revealed in Caller ID. You can obtain readout from Radio Shack, and the service from the telephone company is inexpensive. In some states you get only the number a party is calling from but in others, you get the name, too. This is useful information for publishers who take telephone orders. YOU MAY NOT WANT TO USE CALLER ID to greet callers by their names. When American Express used Caller ID technology to identify and greet incoming callers by name, they received numerous (privacy-related) complaints. It may be better to just answer with your company name and your name.

IF YOUR LONG-DISTANCE TELEPHONE RATES are not under $.05/minute, it is time to call your carrier and ask the magic question. All carriers are lowering rates and they are not telling present customers. When you call and use these words, they know you are rate shopping and they do not want to lose you. This works for cell service, too. We just cut our bill in half. Look for monthly flat rate charges instead of per-minute charges.

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As a professional book printing factory in China, Image Printing Packaging Ltd focus on book printing and packaging printing mainly for oversea and domestic customers. We are located in Shenzhen city, the book printing and packaging printing industrial center of China and even worldwide. Please be kindly note we offer a wide range of professional customed printing service with aggressive prices
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