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Categories: Book printing >> Printing Blog
Promotion and Publicity Techniques within Book Printing Communication
Origin:Image Printing  Data: 4/11/2011  Keywords: Book Printing Communication

Within book printing communication, running through the promotion and publicity techniques that are applicable to many books, we will take a quick look at the way the marketing department of a consumer book publisher would set about promoting a major lead title. Most of the promotion budget and staff time goes on titles envisaged as bestsellers. The first priority of the marketing department is to plan and undertake trade-focused promotion. The aim is to persuade the book trade that the book will deliver a flood of customers to their stores during the set publication slot; that they will need to display it prominently and order large quantities. The central buyers of the retailers are courted. They might be invited to meet the famous author or visit the exotic location of the book. They are sent early reading copies and other devices to captivate their attention, from free gifts to DVDs with author interviews.

Much of the marketing budget that is directed at the book trade is spent on the main retailers to ensure they place the book in the prime spots in their stores and take it as part of their promotions. Other techniques designed to increase their order quantities are developed, such as bespoke competitions for each retail chain and point of sale material to maximize the books presence in their stores. The marketing department then follows through with their consumer-focused promotion, the big bang advertising campaign to potential readers occurring closer to the books publication. The publishers consumer marketing spend, which is known to the book trade in advance of their ordering, demonstrates that the publisher is backing the title to the hilt and reinforces the book trades confidence to order large quantities.

Do you think actors today would be making $20 million movie if the studios were still in charge in hardcover book printing service? Only when they became free agents did their autonomy soar. Their paychecks followed suit. Soon there after the independent film industry was born, leading the way for a similar revolution in the 1990s with the dawn of independent music. The publishing industry is in the middle of this change now. Viva la revolution. Ford is a step-by-step resource guide that is an insider blueprint to jump start your career as an author and publisher. The 5-CD, 180 page course reveals every secret and strategy including her contacts at Oprah, samples of press releases, pitch letters and documentation she sends to the media. Besides taking these authors careers to undreamed of heights, including getting them on Oprah, Good Morning America and countless other programs, Arielle has written six books herself. She is both an author and a publicist.

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As a professional book printing factory in China, Image Printing Packaging Ltd focus on book printing and packaging printing mainly for oversea and domestic customers. We are located in Shenzhen city, the book printing and packaging printing industrial center of China and even worldwide. Please be kindly note we offer a wide range of professional customed printing service with aggressive prices
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