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Categories: Book printing >> Printing Blog
Word of Mouth for Sales within Book Printing Field
Origin:Image Printing  Data: 4/11/2011  Keywords: Book Printing Field

Book printing company has long recognized that within book printing field an important influence on sales is the elusive word of mouth (WOM). Sales are generated by personal recommendations from friends, family or booksellers. Sometimes bestsellers can appear from nowhere). Publishers cannot guarantee a buzz around a book, but they are constantly trying to encourage it through obtaining coverage in the media or making sure the book is stocked prominently in bookshops. Today the internet provides opportunities for viral marketing, spreading an idea, a joke, or information around a social network. Text messaging provides another route. Publishers are experimenting with placing content and information on blogs and social networking sites in order to generate attention for titles.

The widget could be emailed to friends or added to the user page in Facebook. When The Observer newspaper compiled a list of the most powerful players in publishing in 2006, the person who came top was Amanda Ross. She runs Cactus TV with her husband, Simon Ross (brother of Jonathan), and together they produce Richard & Judy, the daytime chat show which, through its insanely popular Book Club, more or less dictates what is in the bestseller lists. The Book Club was Rosss idea and she is the one who selects the titles featured on it. Since it started in 2004, in fact, the Book Club has been responsible for the sale of more than 10 m books and has generated more for publishers. What this means in practice is that the sales of one in four books sold in this country are now based on Amanda Rosss recommendations. It also means that, almost single-handedly, she has turned at least 10 authors into millionaires.

On the average, people spend seven minutes with their magazines. Obviously, they see very few of the ads about hardcover book printing jobs. Of those ads they see, they read very few. Of those ads they read, they believe very few. Of those ads they believe, they act on very few. People are skeptical of advertisements. On the other hand, readers believe editorial copy. Now ask yourself: How much advertising space can you buy for $900? Not much - and it will not sell many books anyway. So, why not send out review copies that will result in editorial copy that people will believe? BOOK REVIEWS shows you in detail how to take advantage of the free publicity available to books from the pre-publication galleys to a continuing review program. Book reviews are your least expensive and most effective form of book promotion. Reviews are not hard to get if you follow the unwritten (until now) rules. This Report provides paint-by-the-numbers instructions for making galleys and provides a detailed action plan about how to set up a review program so your books will be reviewed again and again. It covers pre-publication reviews, early reviews, retail reviews, and continuing reviews with examples of the packages for each. The Report even tells you what to do with the reviews after you receive them. Complete with lists of major reviewers and sources for the rest.



 
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As a professional book printing factory in China, Image Printing Packaging Ltd focus on book printing and packaging printing mainly for oversea and domestic customers. We are located in Shenzhen city, the book printing and packaging printing industrial center of China and even worldwide. Please be kindly note we offer a wide range of professional customed printing service with aggressive prices
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