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Categories: Book printing >> Printing Blog
The Importance of Author Brand to Book Printing Field
Origin:Image Printing  Data: 4/10/2011  Keywords: Book Printing Field

In order to expand the sales within book printing field, it is extremely important for the author to build up the brand in. Since one of the factors that an influences purchase is familiarity with the author, much attention is paid to the branding of authors, especially through their covers. The first 20 to 30 feet of the book store is where most of the sales are.

The jacket is stirring up for you an experience that you have possibly already enjoyed or you have heard from someone else that you will enjoy. All the covers for an author may receive a similar treatment, encouraging the reader to look out for and buy the next book by one of their favorite authors. Brands also affect gift purchases. David Cooke, a category manager at Tesco, says of women purchasing behavior.

Research may be commissioned into the readers of an author and a new cover look may reflect the results. For example, research by Anita Shreves publisher, Time Warner, found that readers associated her books with emotions and human feelings. They then made sure that a new cover design put people on her covers. Covers can give off messages about a books target audience, and they help to position the book in the mind of the consumer. Research carried out for the Orange Prize for Fiction in 2000 found that the front cover and title of a book are taken by readers to be strong indicators of the kind of fiction, and whether the book is intended to be a male or female read. A novel was regarded as a female read based on the gender, the colour and general look of the cover, and its title. Women are far more likely to read books regarded as male reads (40 per cent of the women in the survey), with only a quarter of men interested in a book if they regarded it as a female read. Ian McEwans Enduring Love was seen as a book which sent out signals from the look of its cover (including the use of pink) and from its title (using the word love) that it was a female read.

They operate the first continuous retail sales monitoring service for books, with purchase information representing sales through a majority of the major retailers each week during hardcover book printing. In a typical week, sales of more than 300,000 different titles are collected, coded and analyzed, producing market information for retailers, publishers and the media. Butthey cover only 80% of the stores - just 4,500 book retailers and many more books are sold outside these bookstores. You must subscribe to the BookScan service to get the numbers you seek. In order to qualify your project, you must get an idea of the numbers of prospective buyer/readers for it. You can not get absolute figures but you can get comparative numbers. Here are the steps. Visit a couple of bookstores with a notepad. Large stores have a wider selection than small stores. Visit the right neighborhood. For example, downtown stores will have a greater selection of business books while stores in the suburbs will have more books on parenting and relationships. Some stores have special (enlarged) departments for some genres.

UP -- Cover Function to Promote in Book Printing Distribution
Next -- Brand Built in Book Printing Sector
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As a professional book printing factory in China, Image Printing Packaging Ltd focus on book printing and packaging printing mainly for oversea and domestic customers. We are located in Shenzhen city, the book printing and packaging printing industrial center of China and even worldwide. Please be kindly note we offer a wide range of professional customed printing service with aggressive prices
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