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Categories: Book printing >> Printing Blog
Detail Cover Design for Book Printing Jobs
Origin:Image Printing  Data: 4/7/2011  Keywords: Book Printing Jobs

The cover or jacket functions protection in one book printing job, identifies the author and title, and carries the blurb. The ISBN and bar code enable ordering. The covers main purpose is to sell. The design should inform as well as attract, be true to the contents, and be tuned to the market. The sales objective of the image is more significant in consumer book publishing (especially paperbacks) than other areas because of the importance of impulse purchase; and covers are used by the sales department to sell books well in advance of publication to wholesalers and retailers. The image must be powerful enough to attract a browser to pick the book up within a few seconds, and be clear enough to be reproduced in catalogues of the publisher, of a book club, and of overseas publishers or agents, and on the websites of the publisher and booksellers.

Cover images are usually needed at least six months ahead of publication. The designer is briefed by the commissioning editor and generates rough visuals for approval by the editorial, marketing and sales departments. The chosen treatment is developed, and illustrators, photographers and picture researchers commissioned as necessary. Designers will typeset the copy and the cover will be proofed. The author may be consulted over the cover, or need to be persuaded by the editor of the merits of the publisher choice. Covers arouse strong passions amongst all participants, and at worst may be revised right up to publication.  

Agents, publishers, booksellers, distributors, wholesalers, corporate people, meeting planners and individuals. They do not have a lot of time. They want the meat of your book printing company in sound bites, like an elevator speech, must be clear, compact, compelling, and commercial. After you have your sizzling title and know your audience and your book general and specific benefits, you are ready to create your "tell and sell." Use these elements in it and create one or two sparkling sentences. This task may take many edits - up to fifteen, so be patient with the process. Brainstorm with your friends and associates to get the best mix. ASK YOUR PRINTER IF YOU MAY PAY WITH A CREDIT CARD and then use airline-affinity plastic. You will have an extra 29 days to pay and you get a pile of airline points. FINANCIAL FEASIBILITY IN BOOK PUBLISHING by Robert Follett presents a step-by-step method for evaluating the financial future of new book projects. Worksheets, guidelines, projection methods, rules of thumb, and estimating methods with explanations help you decide whether your book will make money. All new, second revised edition.

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As a professional book printing factory in China, Image Printing Packaging Ltd focus on book printing and packaging printing mainly for oversea and domestic customers. We are located in Shenzhen city, the book printing and packaging printing industrial center of China and even worldwide. Please be kindly note we offer a wide range of professional customed printing service with aggressive prices
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