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Categories: Book printing >> Printing Blog
Sales Forecast in One Book Printing Job
Origin:Image Printing  Data: 4/4/2011  Keywords: One Book Printing Job

It is key important to forecast the sales in one book printing job, which is the basis of estimating the profits. Now the all important forecast of sales over the first 18 months of the hardback (HB) and paperback (PB) editions are broken down by territory as below following.

Paperback Book Printing
Exports of the book have been increasing over the years owing to the greater international marketing and sales strength and the growth in publishing studies, especially in fast-developing book markets. Frees are copies given to the authors and contributors and for review. Teachers considering adopting the book for student purchase now receive an e-inspection copy instead of a printed copy.

Hardback Book Printing
The copy sales forecasts are converted to sales revenue in the section headed 3-year sales projection: first printing sales (18 months). The hardback edition is forecast to deliver net sales revenue (NSR). The paperback edition is forecast to deliver a NSR. How has the publisher arrived at these NSR figures? The system, using the sales forecasts, has deducted the average book trade discounts from the local published price in the given territories and taken account of the fees from which no revenue is received.

The revenue from the hardback edition accounts for 20 percent of sales, an apparently disproportionate amount in view of a sale of just 90 copies. The argument here is that the libraries buy one copy at triple the price in a more durable binding for multiple and free use by readers. There is also an element of cross-subsidy. If there were no hardback edition, the price of the paperback (sold mainly to students) would increase. The hardback is printed once only and is intended to sell out within 18 months.

ORDERING AND TIME ZONES. People who regularly order products by telephone from book printing company are finding they can sometimes get faster service from suppliers in the Pacific Time zone. Overnight delivery firms, such as FedEx, make their last pickup of the day three hours later in the west than in the east while delivery costs are the same. Customers are finding they can call from the east as late as 8:00 p.m., just make the 5:00 p.m. western pickup, and get delivery by 10:30 the next morning.

SHAM INTERNATIONAL ORDERS ARE ON THE INCREASE. Godfrey Harris reports that U.S. based websites are finding that some international orders are fraudulent. At Borders.com, 30 to 40 international book orders each day turn out to be shams. Borders' system automatically double-checks orders over $50 for authenticity, but some criminals get around this by submitting multiple small orders. Countries that retailers have found to generate numerous suspect orders include former Eastern bloc nations and Haiti.

 
UP -- Actual Costs Happen in a Book Printing Job
Next -- Gross Profit Created from Book Printing Jobs
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As a professional book printing factory in China, Image Printing Packaging Ltd focus on book printing and packaging printing mainly for oversea and domestic customers. We are located in Shenzhen city, the book printing and packaging printing industrial center of China and even worldwide. Please be kindly note we offer a wide range of professional customed printing service with aggressive prices
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