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Categories: Book printing >> Printing Blog
Gross and Net Profit for a Book Printing Job
Origin:Image Printing  Data: 4/2/2011  Keywords: Book Printing Job

For a book printing job the gross profit is what is left after the unit cost and royalty have been deducted from the net sales revenue. The gross margin is the percentage of the net sales revenue that forms the gross profit. The management may say to their editors that we want to see each publishing proposal attaining a minimum gross margin of 55 to 60 per cent. That percentage represents the sum of money the publisher would have left after the production costs and royalties have been deducted from the NSR provided all the copies were sold. The sum would be sufficient to recover the overheads and expenses and to provide a net profit. The overall net profit is the sum left after all the costs of running the business have been deducted. Overheads for a publisher would include the costs of salaries, marketing and sales, warehouse and fulfilment, general administration, office space, heating, lighting, and other items such as bank interest and bad debt.

The editor strives to balance the income and costs so that the desired gross profit is attained. This is called value engineering. If the gross profit is too low, the production costs could be reduced or the proposed royalties cut. Conversely the price and sales estimate could be increased. But while the publisher worries about costs and margins, the end-user is concerned with price and perceived value, and does not care about the costs, the number printed or the effort. Reducing the production values on a book, for example by using cheaper paper or fewer colors for the cover, may harm the sales. It will depend on the type of publishing and the expectations of the market. For an editor publishing a book with a limited market, there remains the fatal temptation to imagine a nonexistent larger market and to increase the print-run in order to lower the unit cost.

THE LIFESTYLE EDITOR OF YOUR LOCAL PAPER is much more likely to be interested in you and your book than the book editor. More of the appropriate people you want to reach read the Lifestyle section than the Book section. Your book is an inspiration to readers and you are an expert on your subject (because you wrote the book). Remember that you are not an author, book printing company an information provider. Contact the Lifestyle editor. TAKING ADVANTAGE OF THE NEWS. Television news stations are so desperate to fill air time, they will focus onthe latest scandal or crisis. With a little imagination, authors can take advantage of this media thirst for stories. Just look for a connection (hook) between the current events and your book.

For example, if you have a book on the geography or history of Florida, you are an expert on that state. You can comment on the political make up of the (retirement and immigrant) population. Jeff Marx wrote - How to Wina High School Election. He could relate how teens learn about voting, how ballots are counted in high school, why the percentage of voter turnout is higher in high school than after graduation and so on. Christine Harvey published Can A Girl Run for President? Her connection is even closer. If you have a book on seniors, wintering, mobile homes, vision, decision-making.

 
UP -- What Affects the Pre-production Decision?
Next -- The Factors to Affect the Costs of a Book Printing Job
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As a professional book printing factory in China, Image Printing Packaging Ltd focus on book printing and packaging printing mainly for oversea and domestic customers. We are located in Shenzhen city, the book printing and packaging printing industrial center of China and even worldwide. Please be kindly note we offer a wide range of professional customed printing service with aggressive prices
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