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Categories: Book printing >> Printing Blog
The Factors to Affect the Costs of a Book Printing Job
Origin:Image Printing  Data: 3/31/2011  Keywords: Book Printing Job,Book Printing costs

There are some factors to affect the costs of a book printing job. The net sales revenue of publishers is the sum of money the publisher receives after the trade discounts have been deducted. For example, a book with a recommended price of 20 pound may be sold to bookshops by the publisher at an average discount of 50 per cent. The bookshop will pay the publisher 10 pounds for the book, and this is the net sales revenue for one copy. In order to calculate the total revenue for a book, a sale forecast needs to be made. If a book is overpriced, few copies will be sold and the total revenue will be low. If a book is priced too low, the opportunity will be missed to maximize the income for a title. The art is to price the book competitively within the market, thereby maximizing sales and the total revenue. There is a more detailed discussion of pricing.

The sales forecast is related to a time period. Publishers print stock sufficient for a limited period only in order to minimize the cash outlay, costs of storage and the risk of overprinting. The planned life of a hardback may only be one sales season before the book goes into paperback, and it will simply stop selling when the paperback appears. Judging the print run is a difficult art. Keeping the run low may lead to lost sales if a title is selling fast; rising the run may lead to overstocks which cannot be sold. The latter approach runs the higher risk. While each book is sold at many discounts, according to the customer and sales channel, an average discount can be derived by working out the likely orders from different types of customer or territory. Estimates may be gathered from the sales departments or overseas branches. The ways in which international publishers trade within the constituent parts of the group vary and depend upon in which territory it is advantageous to declare profits for taxation and shareholder benefit.

Image printing company is a professional book printing service entry. Our motion is to create value and help our customer to expand their business. We believe in win-win strategy, so we pay much more attention to customer service improved continuously.

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UP -- Gross and Net Profit for a Book Printing Job
Next -- Approval Process of Book Printing Jobs
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As a professional book printing factory in China, Image Printing Packaging Ltd focus on book printing and packaging printing mainly for oversea and domestic customers. We are located in Shenzhen city, the book printing and packaging printing industrial center of China and even worldwide. Please be kindly note we offer a wide range of professional customed printing service with aggressive prices
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