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Categories: Book printing >> Printing Blog
Non-consumer Book Printing Editor and Commission
Origin:Image Printing  Data: 3/31/2011  Keywords: Non-consumer Book Printing,Book Printing Editor

Non-consumer book printing, the educational, academic, STM and professional book editors publish for more defined markets about which more statistical information is available. This includes student enrolments, and the numbers of researchers or professionals working in specific fields. These editors, apart from reading school and college syllabuses, and the relevant journals, are engaged in direct market research and product development, especially in textbook publishing. Quantitative research can include student numbers, number of courses in a subject, sales figures of similar titles, market share of the leading titles and publishers, trends in the subject area, analysis of competing titles, questionnaire results on products used and future needs, and focus group data, and visiting schools or universities.
The academic and STM publishers may retain for each discipline exclusive advisers who direct new writers to their publishers. They could be senior academics or professionals with worldwide contacts. Expert general or series editors may be employed by publishers, especially in non-consumer sectors. Their task is to help editors develop and edit the books, and they usually receive a small royalty.

It is vital for editors to understand the current and future market on the ground. Educational editors see local education subject advisers, inspectors, examiners and lecturers on teacher training courses; school heads, and teachers using the materials in the classroom, and attend conferences. ELT editors, in addition to using contacts, will travel abroad and visit Ministries and Institutes of Education, private language schools, offices of the British Council, and local publishers and distributors to meet key contacts and decision-makers.

College textbook editors spend several days a week visiting universities and will meet teaching staff in order to discover subject trends, find out their views on the books currently available, and to flush out ideas and contacts they have and to sell the books. Academic editors may forge links with institutions, societies, and industry organizations for which they could publish or distribute books or journals. They will visit academic conferences to network and become known amongst the relevant academic communities. When large US sales are anticipated, editors shape the material in conjunction with their US counterparts and visit their sister companies. All editors receive in-house feedback from the marketing and sales departments.

Book printing company Image Printing Packaging Limited specializes in book printing service and packaging printing service. We are always improving our customer service level and sales skills training in order to provide with best customer service level.

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As a professional book printing factory in China, Image Printing Packaging Ltd focus on book printing and packaging printing mainly for oversea and domestic customers. We are located in Shenzhen city, the book printing and packaging printing industrial center of China and even worldwide. Please be kindly note we offer a wide range of professional customed printing service with aggressive prices
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