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Categories: Book printing >> Printing Blog
How to Value a Book Printing Company?
Origin:Image Printing  Data: 3/27/2011  Keywords: Book Printing Company

It is a problem that how to value a book printing company. The worth of a book printing company can be measured in terms of its physical assets, but more importantly by the intellectual property it controls.

In financial and account viewpoint, valuations of book printing companies tend to be based on the revenues of the companies and the sector in which they operate. This is partly because the balance sheets of companies, which show their assets, can be difficult to interpret. Debts owing to the company may include advance payments to authors which will never be earned out, and the value of stock may be inflated by books in the warehouse that will never be sold. Hidden liabilities could include an overseas distributor having the right to return tens of thousands of books for credit. Companies with interests in legal, STM and electronic publishing are likely to be bought for a higher multiple of sales than consumer companies.

Publishers create value through innovation, coming up with new ideas and variations on existing titles. Larger publishers strive to maintain innovation with the maintenance of small imprints with their own distinctive profile. Smaller publishers may be more likely to try out new authors and formats. Innovation is encouraged by the system of copyright, which creates value in intellectual property and provides a mechanism to protect that value. Goodwill is the term for those elements which contribute to the competitive advantage, including its brand and employees. It is given a monetary value if the company is taken over. The goodwill then appears on the balance sheet of the acquiring company. The licenses and brand of publishers will be protected by intellectual property rights.

Mailing to addresses of book printing company from telephone directories on CD can be expensive. The addresses rarely include suite numbers and often the mail carriers will not bother to the mail to apartment and office buildings without the exact address. California's taxing authorities have determined we do not have to collect the sales tax on mailing list rentals when the lists are on one-across peel-and-stick labels. Lists are only taxable when supplied on magnetic tapes. The best months to make promotional mailings are in January, February, October, August, November and then September in that order according to the Direct Marketing Association. Do not make promotional mailings after November 15, and the people are too busy with the holidays to consider your offer. Let all promotions accumulate and drop them on January 2. Japan is a distant second with 6% according to The Wall Street Journal. Twenty-four percent of the U.S. population moves every year; 40 million address changes are submitted to the Postal Service annually. Of those 84% are moves with a forwardable address, leaving 16% who disappear. It takes four to six weeks to get a change into the Postal Service's National Change of Address (NCOA) system. By that time nearly five million more people have moved.



 
UP -- The Financial Performance of Book Printing Industry
Next -- The Risks to Different Book Printing Sectors
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As a professional book printing factory in China, Image Printing Packaging Ltd focus on book printing and packaging printing mainly for oversea and domestic customers. We are located in Shenzhen city, the book printing and packaging printing industrial center of China and even worldwide. Please be kindly note we offer a wide range of professional customed printing service with aggressive prices
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